3X Growth in Organic Leads
annually!
The Client
LilacBuds is a study abroad consulting firm offering personalized mentorship to students aspiring to pursue higher education from premium colleges.
The Objective
- Creating strong visibility amongst students aspiring for premium institutes abroad
- Lead generation for consulting of Undergrad, Masters and MBA
The Competition
Extremely competitive domain. Up against companies with a decade-long online presence like Jamboree, Manya Education, and MBA Crystal Ball.
The Result
Rankings
1 – 1st page rankings and place in featured snippet for multiple TRANSACTIONAL keywords
2 – Achieved ranking in Google’s latest “Generative AI” section!
Traffic
1 – Increase in traffic by over 150% year over year
2 – Leads are generated from geographies including India, USA and Middle East.
Responsive team. Focused on client deliverables. Monisha has a strong team with deep knowledge. Highly recommended for SEO services.
Preyash Shah
Co-founder, LilacBuds
Rankings
Achieved position on the Google- Generative AI results
Traffic
A Growth of 150%+ in organic traffic (YOY), while direct traffic has a growth of only 32%
So, here's what we did to achieve these results
Our SEO strategy for LilacBuds
Keyword research and Competitor Analysis
We created separate buckets of keywords, which was a mix of :
- Untapped and less competitive keywords: The Low Hanging Fruits
- Informative and Query Based Keywords: The High Traffic Drivers
- Short-Tail and Highly Competitive Keywords: The Ultimate Goal
Our strategy team conducted a thorough competition analysis by identifying the top 3 relevant competitors, focused on admissions consulting, and assessing their strengths and weaknesses to devise a strategy to outrank them.
Technical SEO
For tangible SEO results, Technical SEO cannot be limited to a one time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.
Building new webpages and On-page optimization
Our findings from the keyword and competition analysis paved the strategy to building multiple locations, colleges, destinations and program specific pages. This helped us increase our keywords universe and content density. Our client proactively contributed to building well-research content for the website pages.
The webpages were very well optimized. The meta title and descriptions were well thought off and aligned with Google’s best practices.
Website Blogs
To position our client as a subject matter expert in their domain, we created a comprehensive blog strategy. Our goal was to connect with a broader audience interested in studying abroad while maintaining a focus on those seeking top-tier universities. We were able to achieve visibility in featured snippets, people Also Ask section and multiple 1st page rankings.
Off-Page Strategy
To start with, we did a detailed competitor analysis of backlinks using tools like Ahrefs and SEMrush. Backlinks were created on sites with high Domain Authority (DA). Our off page strategy included the creation of business profiles, infographic submissions, social bookmarking, and quora answers.
Result
Exceptional growth in relevant organic traffic and qualified leads that converted into high-paying, actual clients!
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
