Boost in Organic Enquiries by 200% For a Niche Product- Wheelchairs designed specifically for stairs.
The Client
Seedee is an innovative mobility solution provider helping users easily navigate staircases with its battery-powered stair-climbing technology. Lightweight, foldable, and easy to use, it offers a practical alternative to stair-lifts that are ideal for homes, hospitals, and public spaces.Client is a high end landscape design company in New York.
The Objective
- Increase organic traffic across key regions of India
- Drive high-quality purchase and rental enquiries for stair-climbing wheelchairs
The Competition
Seedee operates in a highly specialized niche, competing not just with other wheelchairs but also with stair lifts, elevators, and imported stair-climbing solutions. Educating the market while building visibility was critical to achieving qualified leads.
The Result
Rankings
1 – Google 1st page ranking for ~51 keywords
2 – Google Top 3 positions for ~19 keywords
3 – In total ~292 keywords in SERP
Traffic
1 – Increase in traffic by over 1,727%ย
2 – 200% boost in purchase and rental enquiries across India
We have been using Growth Accelerators for the last four months and we have seen a huge jump in the number of people visiting our website. Over that, most importantly, our rankings have gone up, which has been very good for our business. Monisha has been hands-on with us, and guiding us step-by-step. She takes the pain to meet us every month, having a very detailed discussion, which is very useful for us to understand what's happening. I would highly recommend GA to my acquaintances and my partners going ahead. And I wish GA the best going in their business.
Jamshed Dalaal
Owner & Partner Seedee
Rankings
Ranking #1 on โWheelchair for stairsโ in organic listings
Ranking on top on Google AI overview (AI SEO)
Traffic
Increase in traffic by over 1,727%ย
Business Impact
- Client expanded operations pan-India with multiple sales offices
- Successfully launched a rental-based model due to demand spike
Know how we achieved these results
Our SEO Strategy for Seedee
Our client, Seedee, specializes in innovative stair-climbing wheelchairs aimed at individuals with mobility challenges. Their primary goal was to increase product visibility, educate users about its benefits over traditional stair-lifts, and generate quality leads through organic SEO.
Deep Audience Understanding
We mapped user personas ranging from:
- Elderly individuals and people with disabilities
- Caregivers and family members
- Hospitals, eldercare facilities, and B2B buyers
This clarity helped shape content that spoke directly to pain points and search behaviour.
Keyword Research & Content Optimization
We identified high-intent, underserved keywords around:
- โwheelchair for stairsโ
- โstair climbing wheelchair Indiaโ
- โwheelchair for old age homesโ
- โrental wheelchair for stairsโ
The website underwent structural changes: new product pages, collection pages, and UX refinements to improve time-on-site and enquiry conversion rates.
Blog Content with Real-World Relevance
Collaborating closely with Seedee’s team, we produced value-rich blogs on:
- Home mobility aids
- Care for disabled or elderly individuals
- Accessibility innovations in India
These blog posts earned Featured Snippets and AI Overviews, helping build topical authority and attract highly relevant traffic.
Off-Page SEO Push
We performed an in-depth analysis of competitorsโ backlink profiles to identify gaps and opportunities. Leveraging these insights and our experience, we crafted a focused link-building strategy aimed at acquiring links from high Domain Authority (DA) websites within the health, mobility, and assistive technology sectors. This not only strengthened the websiteโs authority but also played a key role in improving search engine rankings and organic traffic.
Strategic Differentiator
Unlike many SEO campaigns that target broad terms, our focus remained on niche, qualified intent, which helped Seedee reach the right people instead of just more people.
The Result – A happy client and a satisfied GA Team!
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
