Boost in Organic Enquiries by 200% For a Niche Product- Wheelchairs designed specifically for stairs.
The Client
Seedee is an innovative mobility solution provider helping users easily navigate staircases with its battery-powered stair-climbing technology. Lightweight, foldable, and easy to use, it offers a practical alternative to stair-lifts that are ideal for homes, hospitals, and public spaces.Client is a high end landscape design company in New York.
The Objective
- Increase organic traffic across key regions of India
- Drive high-quality purchase and rental enquiries for stair-climbing wheelchairs
The Competition
Seedee operates in a highly specialized niche, competing not just with other wheelchairs but also with stair lifts, elevators, and imported stair-climbing solutions. Educating the market while building visibility was critical to achieving qualified leads.
The Result
Rankings
1 – Google 1st page ranking for ~51 keywords
2 – Google Top 3 positions for ~19 keywords
3 – In total ~292 keywords in SERP
Traffic
1 – Increase in traffic by over 1,727%
2 – 200% boost in purchase and rental enquiries across India
We have been using Growth Accelerators for the last four months and we have seen a huge jump in the number of people visiting our website. Over that, most importantly, our rankings have gone up, which has been very good for our business. Monisha has been hands-on with us, and guiding us step-by-step. She takes the pain to meet us every month, having a very detailed discussion, which is very useful for us to understand what's happening. I would highly recommend GA to my acquaintances and my partners going ahead. And I wish GA the best going in their business.
Jamshed Dalaal
Owner & Partner Seedee
Rankings
Ranking #1 on “Wheelchair for stairs” in organic listings
Ranking on top on Google AI overview (AI SEO)
Traffic
Increase in traffic by over 1,727%
Business Impact
- Client expanded operations pan-India with multiple sales offices
- Successfully launched a rental-based model due to demand spike
Know how we achieved these results
Our SEO Strategy for Seedee
Our client, Seedee, specializes in innovative stair-climbing wheelchairs aimed at individuals with mobility challenges. Their primary goal was to increase product visibility, educate users about its benefits over traditional stair-lifts, and generate quality leads through organic SEO.
Deep Audience Understanding
We mapped user personas ranging from:
- Elderly individuals and people with disabilities
- Caregivers and family members
- Hospitals, eldercare facilities, and B2B buyers
This clarity helped shape content that spoke directly to pain points and search behaviour.
Keyword Research & Content Optimization
We identified high-intent, underserved keywords around:
- “wheelchair for stairs”
- “stair climbing wheelchair India”
- “wheelchair for old age homes”
- “rental wheelchair for stairs”
The website underwent structural changes: new product pages, collection pages, and UX refinements to improve time-on-site and enquiry conversion rates.
Blog Content with Real-World Relevance
Collaborating closely with Seedee’s team, we produced value-rich blogs on:
- Home mobility aids
- Care for disabled or elderly individuals
- Accessibility innovations in India
These blog posts earned Featured Snippets and AI Overviews, helping build topical authority and attract highly relevant traffic.
Off-Page SEO Push
We performed an in-depth analysis of competitors’ backlink profiles to identify gaps and opportunities. Leveraging these insights and our experience, we crafted a focused link-building strategy aimed at acquiring links from high Domain Authority (DA) websites within the health, mobility, and assistive technology sectors. This not only strengthened the website’s authority but also played a key role in improving search engine rankings and organic traffic.
Strategic Differentiator
Unlike many SEO campaigns that target broad terms, our focus remained on niche, qualified intent, which helped Seedee reach the right people instead of just more people.
The Result – A happy client and a satisfied GA Team!
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
