Achieved a major milestone with over 3,500 keywords ranking in the top 3 positions on Google.
The Client
Crème Castle is a designer cake studio that deals in customised cakes and desserts. With 20+ stores and kitchens across Delhi NCR, Crème Castle offers over 5,000 unique cake designs, catering to birthdays, anniversaries, themed parties, and festivals. The brand was also featured on Shark Tank India and is now focused on expanding its footprint across India.
The Objective
- Achieve the #1 ranking on Google for all relevant keyword permutations.
- Establish a strong local presence in cities with physical store locations.
- Reduce Google Ads spending by organically ranking for high-volume search keywords.
The Competition
Large size gifting companies and bakeries along with the local cake shops
The Result
Rankings
1- Over 3,500 keywords are ranking in the top 3 positions on Google.
2- Achieved #1 ranking for high-volume keywords—for example, “anniversary cakes” (monthly search volume: 165,000), significantly reducing Google Ads spend in this category.
3- Built strong visibility in newly launched Google features like “Popular Products” and “Stores Nearby” (introduced in September 2024).
Location-Based Growth in Organic Traffic (YoY: May 2025 vs. May 2024)
1- 25% growth in overall traffic from Delhi
2- 37.91% growth from Gurugram
3- 40.61% growth from Noida
4- 46.35% growth from New Delhi
Growth Accelerators team is outstanding in terms of optimisation. They are clinical and process oriented in their job that helps in effective results and keeping progress transparent. In current competitive landscape, this team is your go-to marketing partner. Highly recommended to everyone.
Pranjay Mittal
Founder at Creme Castle
Rankings
Ranking #1 on “Anniversary Cakes” in organic listings
Multiple Products Ranking on “Shops Nearby” section
Traffic
Exponential growth in organic traffic
Business Impact
- Client expanded operations pan-India with multiple sales offices
- Successfully launched a rental-based model due to demand spike
Know how we achieved these results
Our SEO Strategy for Crème Castle
Understanding the Brand, Goals & SEO Audit
Crème Castle, a fast-growing D2C bakery brand with 20+ outlets in Delhi NCR, set out with a clear goal: to dominate Google search results for high-intent, celebration-based keywords such as “anniversary/birthday/wedding cakes” and drive qualified, location-specific traffic that leads to conversions.
We began by understanding their USPs including over 5,000 unique cake designs, custom cake delivery in just 2 hours, and a vision to expand across India. This helped us craft an SEO strategy that supported their business and brand goals.
We conducted a comprehensive SEO audit, assessing the site’s technical structure, UX, page speed, and content quality. This was followed by deep keyword research and competitor benchmarking to identify high-potential search terms within the celebration and occasion-based cake segment.
Strategic SEO Implementation
Based on our findings, we implemented a custom SEO strategy that focused on improving both discoverability and user experience. Key actions included:
- Creating and optimizing dedicated landing pages for top-performing product categories such as anniversary cakes, birthday cakes, and designer cakes
- Writing non-keyword-stuffed, engaging content that aligned with Crème Castle’s brand voice and connected with celebration-driven search intent
- Adding structured FAQs, detailed product descriptions, and rich snippets to increase visibility in featured snippets and improve time on page
- Performing on-page SEO including optimized titles, meta descriptions, alt text, and schema markup for product and category pages
- Resolving technical issues, improving site speed, and optimizing for mobile performance to reduce bounce rates and increase usability
Google Merchant Center Optimization
To create Crème Castle’s presence on Google’s new sections like Popular products and Fresh cakes, we initiated a comprehensive product level optimization. Considering the brand has over 70K product pages, this required a strategic approach which is a mix of best SEO practices and automation. With our consistent efforts we placed Crème Castle right against the big gifting giants like FNP and IGP.
Google My Business
Managing the company’s presence through Google My Business (google maps) profile was the key to get them boost in their daily orders. We optimized their Google maps, regular new cake images are added, posts are done and developed a robust client reviews mechanism.
Off-Page SEO & Local Link Building
To amplify results, we executed a targeted off-page SEO strategy with a strong focus on local link-building. We:
- Acquired backlinks from high-authority food blogs, local directories, and gifting websites
- Built niche-relevant links that reinforced product page authority
- Analyzed competitor backlink profiles to identify untapped opportunities
- Prioritized celebration-specific keywords for local markets like Delhi, Noida, Gurugram, and New Delhi
The Result – A happy client and a satisfied GA Team!
Crème Castle continues to dominate high-intent search categories and attract qualified, purchase-ready traffic that’s directly contributes to online orders and brand recognition.
What started as an SEO partnership has turned into a sustainable growth engine for the brand sweetening success!
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
