Secured top rankings for festival & house-warming gifting keywords
![]()
The Client
PTAL is a premium e-commerce brand offering handcrafted utensils and tableware made of brass, copper and kansa.
![]()
The Objective
- To create search engine dominance in the gifting category
- Drive high volume of organic traffic for Diwali, Dhanteras and House warming gifts
![]()
The Competition
The gifting category is one of the most competitive search categories as it included established utensil brands, lifestyle marketplaces, and pure-play gifting sites all targeting the same keywords, especially around festival peaks.
The Result
- Ranking in top 3 for over 50 house warming related keywords
- Secured #1 position for Dhanteras keywords
- Achieved 1st page position for Diwali gifting keywords
- Substantial growth in organic traffic through gifts related search queries
Rankings
Ranking # 2 on “gifts for house warming ceremony”, just below the gifting giant of India
Ranking #1 on Dhanteras Gifts
Position #2 for “Best Diwali Gifts for Family”
Google’s 1st page ranking on “Gifts for Diwali”
Know how we achieved these results
Our SEO Strategy for Gifting Keywords for P-TAL
Gifting is an extremely competitive domain, thus, we strategised to prepare in advance for the target festivals and events like house warming etc. Some of our key strategies included
- Ensuring the technical health of our website
- Conducting a thorough competition and keywords analysis for the category
- Creating landing pages targeting specific bucket/category of keywords
- Creating content for the webpages viz a viz doing informative blogs around the festivals and gifting ideas
- Dividing keywords buckets in primary and secondary keywords and optimizing the pages meticulously with meta tags and schema
- Creating high quality backlinks from niche sites to improve the credibility of the page
- Regular crawling of the pages and ensuring relevant gift hampers are getting added to the pages
The Result – A happy client and a satisfied GA Team!
The client has achieved outstanding online visibility on gifts related search queries, which has resulted in instant growth of organic traffic on their website. These are high-intent search queries, thus boosting the conversion rate on the website!

