Secured top rankings for festival & house-warming gifting keywords
The Client
PTAL is a premium e-commerce brand offering handcrafted utensils and tableware made of brass, copper and kansa.
The Objective
- To create search engine dominance in the gifting category
- Drive high volume of organic traffic for Diwali, Dhanteras and House warming gifts
The Competition
The gifting category is one of the most competitive search categories as it included established utensil brands, lifestyle marketplaces, and pure-play gifting sites all targeting the same keywords, especially around festival peaks.
The Result
- Ranking in top 3 for over 50 house warming related keywords
- Secured #1 position for Dhanteras keywords
- Achieved 1st page position for Diwali gifting keywords
- Substantial growth in organic traffic through gifts related search queries
Their team is excellent in the work they do, they have been handling entire SEO for us since the last 8-10 months and their work has been solid.
Rankings
Ranking # 2 on “gifts for house warming ceremony”, just below the gifting giant of India
Ranking #1 on Dhanteras Gifts
Position #2 for “Best Diwali Gifts for Family”
Google’s 1st page ranking on “Gifts for Diwali”
Know how we achieved these results
Our SEO Strategy for Gifting Keywords for P-TAL
Gifting is an extremely competitive domain, thus, we strategised to prepare in advance for the target festivals and events like house warming etc. Some of our key strategies included
- Ensuring the technical health of our website
- Conducting a thorough competition and keywords analysis for the category
- Creating landing pages targeting specific bucket/category of keywords
- Creating content for the webpages viz a viz doing informative blogs around the festivals and gifting ideas
- Dividing keywords buckets in primary and secondary keywords and optimizing the pages meticulously with meta tags and schema
- Creating high quality backlinks from niche sites to improve the credibility of the page
- Regular crawling of the pages and ensuring relevant gift hampers are getting added to the pages
The Result – A happy client and a satisfied GA Team!
The client has achieved outstanding online visibility on gifts related search queries, which has resulted in instant growth of organic traffic on their website. These are high-intent search queries, thus boosting the conversion rate on the website!
