Snapdeal’s Remarkable Comeback: Kunal Bahl’s Journey from Marketplace Giant to Shark Tank India Judge
Entrepreneurship is thriving in India, fueled by a booming economy and the bold aspirations of young minds eager to take risks. Amid this wave, Shark Tank India has emerged as a phenomenon, captivating audiences across generations since its debut in December 2021. Now gearing up for its fourth season, Shark Tank India has created quite a buzz by welcoming Mr. Kunal Bahl, Co-founder of Snapdeal, to its prestigious panel of judges.
Announced on 7th October 2024, Kunal Bahl’s addition to the show is more than just exciting news—it’s an invitation to revisit the incredible journey of Snapdeal, India’s first major online marketplace. Known for his resilience and entrepreneurial spirit, Kunal’s story resonates deeply with anyone who has faced challenges while chasing their dreams. His inclusion has sparked curiosity not just about Shark Tank but also about Snapdeal itself—a brand many remember as a pioneer of online shopping in India.
This season promises not only great business insights but also a closer look at the indomitable spirit of one of India’s most inspiring entrepreneurs.
Snapdeal: From the peak to the pivot
Back in 2014, Snapdeal was a household name, the go-to marketplace for shoppers across India, especially for electronics. It became synonymous with online shopping during its peak. However, like many businesses in the highly competitive e-commerce space, Snapdeal faced significant challenges and seemed to fade from the spotlight.
What many don’t know is the remarkable turnaround story that followed. Snapdeal redefined its focus, transforming into a value-driven marketplace that caters to the everyday needs of Indian consumers. Today, Snapdeal offers an extensive range of affordable products, from fashion and home care to kitchen essentials, baby products, and personal grooming.
Impressively, 90% of the products on Snapdeal are priced below ₹1,000.
Snapdeal has also doubled down on its promise of quality. With rigorous quality checks and a seamless delivery process, the platform is steadily rebuilding trust and becoming the dependable choice for budget-conscious shoppers in India.
The role of Shark Tank in brand visibility
Shark Tank India has become a powerhouse for driving visibility and engagement, offering not just a stage for budding entrepreneurs to showcase their ideas, but also a spotlight for the judges and the brands they represent. A great example is Vineeta Singh and Sugar Cosmetics, which saw a massive spike in searches and engagement during Shark Tank season 1, as per Google Trends.
Kunal Bahl’s debut as a judge in Season 4 is set to spark similar interest, drawing attention to Snapdeal. People are bound to be curious about where Snapdeal stands today and how it successfully pivoted to a value-focused marketplace. This increased visibility is likely to bring new buyers to the platform while giving existing sellers an exciting opportunity to thrive.
This moment feels like a turning point in Snapdeal’s journey, and all eyes are on the platform as it gears up to reclaim its spot as one of India’s leading marketplaces.
SEO and Digital Marketing: The Unsung Heroes Behind Brand Resurgence
In today’s fast-paced digital world, curiosity may spark conversations, but effective digital marketing transforms that interest into meaningful engagement. With Shark Tank India poised to generate a surge in online searches—be it for the judges, the brands, or the pitchers—leveraging a 360-degree digital marketing strategy becomes essential for brands looking to capitalize on this visibility.
Organic search is often the first stop for curious audiences. When people turn to Google to explore more about a brand or individual, it’s vital that they are directed to the right place—be it the brand’s official website, product pages, or content that accurately reflects its value proposition. This is where a thoughtfully crafted SEO strategy becomes indispensable. Organic marketing help reshape brand perception, builds trust, and turns curiosity into meaningful engagement.
Whether it’s rekindling interest in an established name like Snapdeal or introducing a new entrepreneurial vision, a robust digital presence ensures brands can turn searches into lasting connections.
Bottom line
Snapdeal’s story is a powerful reminder that resilience and perseverance can redefine success. Despite challenges, Snapdeal’s ability to adapt and pivot on its value-driven approach is an inspiring case study for businesses navigating tough phases. It demonstrates that failure is never final unless you accept it—a lesson every entrepreneur and brand can learn from.
As proud partners in Snapdeal’s Shark Tank journey, we have worked on crafting innovative SEO strategies to seize the moment and turn this visibility into a lasting impact. At Growth Accelerators, we echo Snapdeal’s value-driven philosophy by offering top-notch SEO services that are both high in quality and affordable. If your business is ready to rise above challenges and create sustainable growth, let’s connect and explore effective, out-of-the-box solutions tailored to your goals.
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Google’s November 2024 Core Update: What You Need to Know
Google is rolling out its third core update of 2024. Launched on November 11, the update is expected to take about two weeks to be fully implemented. Core updates, like this one, bring broad changes to Google’s search algorithms and systems, aimed at refining search results to make them even more useful.
Here’s what Google announced about the update:
Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
The rollout may take up to 2 weeks to complete.
Google’s core updates objective
Google consistently updates its systems to improve search results and enhance user experience. The November 2024 core update follows similar goals as the August 2024 update, with a strong focus on surfacing high-quality, people-first content. This means Google is prioritizing content created for real users—not just for search rankings.
Key focus of the November 2024 update
Google is emphasizing content that is helpful, reliable, and designed with users in mind. To align with this update, content creators should ensure their work is valuable, informative, and provides genuine answers to user questions. To self-assess your content’s value, here are some of the most essential questions Google recommends asking
- Does the content offer original information, reporting, research, or analysis?
- Is there a complete and comprehensive discussion of the topic?
- Is the content backed by credible sources or subject matter experts?
- Does it leave readers feeling informed about the topic?
For more guidance, check out Google’s recommendations on creating helpful content.
Will your website be impacted?
The effects of a core update are typically noticed once it’s fully rolled out, and sometimes even weeks afterward. Here’s what to look for post-update:
- Monitor rankings and traffic: Watch for any fluctuations in rankings or organic traffic. If there’s no change, keep monitoring for a few weeks to confirm stability.
- Slight drop in traffic: A small drop might be part of normal fluctuations. Keep an eye on this trend before making any changes.
- Significant drop in traffic: If you see a sudden and sharp drop in rankings and traffic, do a deeper analysis. See if specific pages are affected or if it’s site-wide. Avoid quick fixes—instead, focus on meaningful content improvements. Look at content quality, ensure you’re not over-optimizing with unnecessary keywords, and consider enhancing the user experience on your page with engaging content in form of images and videos.
How long will recovery take?
There’s no shortcut to recovery after a core update. Results could take days, weeks, or even months to stabilize, so patience and persistence are essential.
Stay tuned for a detailed post once the November 2024 core update has fully rolled out. At Growth Accelerators, we’re an expert SEO agency that stays on top of every Google update. Our team remains vigilant in assessing any impacts these changes may have on our clients’ sites, ready to adapt strategies as needed. For any questions about this update or support with your SEO goals, feel free to reach out to us at info@groacc.com.
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Step-By-Step SEO for Roofing Companies
Why Do Roofing Businesses Need Online Presence?
With the United States Roofing market size growing at a CAGR of 4.5% from 2023 to 2033, it becomes increasingly challenging to make your roofing services stand out and attract potential customers. In this competitive industry, catching the customer’s attention is essential for survival. The online world offers this valuable opportunity, but even here, appearing at the top of search engines for roofing services necessitates strategic SEO.
Search Engine Optimization (SEO) for roofing companies helps in building strong online presence by improving your website’s ranking on search engines. This, in turn, drives traffic to your site, generates sales, and ultimately boosts your company’s profitability.
Our Strategic Approach to Build Your Online Presence
Even if you have a website, it might not be reaching your potential customers. At Growth Accelerators, we use strategic Search Engine Optimization (SEO) to help businesses stand out.
Identifying Demographics and Goals
The very first step in building the online presence for the roofing industry is figuring out your target audience, their location, and their pain points.
For instance, if you own a company in San Antonio, can you serve all cities in Texas or Bexar County or just San Antonio?
After demographics define your goals clearly, such as:
- Lead generation
- Sales boost
- Engaging the audience
- Enhancing brand awareness
Understanding these aspects will help you tailor your online strategy effectively.
Result: Developing a tailored SEO strategy that aligns with the target demographic and business objectives.
Keyword and Competition Analysis
The next important research step is the identification of keywords that people often use on the browser to search for the best roofing company.
For example, ‘best roofing contractors near me’, ‘roof repair’ etc. Google Keyword Planner is one of the best tools to find such impactful keywords. Additionally, it is always helpful to conduct competitive research for the keywords that your competitors are using and gaining popularity among the clients.
Result: Discover high-impact keywords and gain a competitive edge over other roofing companies.
Technical SEO
Technical SEO is quite important for optimizing the backend of your roofing website, to ensure quick site load, user-friendly interface, and optimized structure. The roofing website first must be crawled and indexed by Google, for which the creation of an XML sitemap helps!
Result: A faster and more user-friendly website that ranks higher in roofing SEO.
Creating Content and Location-Based Pages
Creation of informative as well as engaging content including blog posts, descriptions of your roofing services, and work hours of your roofing business, along with the FAQ is key to building trust among your target audience.
It’s a great practice to have the location-based pages of the roofing services as it helps have a streamlined structure. For example, if a user is searching for roofing services in San Antonio, when lands on the San Antonio page then Google prefers such well-structured and targeted pages while enhancing the user experience.
Result: Quality content to engage customers and setting up location-based pages for roofing services for a higher ranking.
Doing Off-Page SEO and Creating Citations on Local Directories
Off-page SEO involves the activities done outside your website to enhance its visibility and credibility. One major aspect is building backlinks, which is not an overnight activity and takes time, but the more high-quality backlinks, the more authoritative your roofing service website will be.
Suppose, for your roofing company, it’s great to have your citations include the online mention of the name of your roofing business, its address, and phone number (NAP), on local directories and Google My Business. This improves local SEO, making it easier for local customers to find and contact you..
Result: Better search rankings through quality backlink building and improved local visibility with consistent online citations.
Why Choose Growth Accelerators for Your Roofing Brand?
In a competitive market of the roofing industry, it is immensely important to have a strong online visibility, which could be attained with strategic SEO for your roofing business and expand to reach your target audience.
We at Growth Accelerators have partnered with Roofing companies in the US and have helped them achieve exceptional results, making us a reliable partner in the industry.
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SEO vs. Google Ads: Which is Better?
We’re living in a digital age where “digital marketing” has become synonymous with the core marketing itself, making it an indispensable requirement for business growth. The world of digital marketing offers a wide range of platforms, allowing you to promote your business organically and through paid advertising.
Starting a new business often means working with a tight budget, and carefully considering every investment.So, businesses must figure out which platform best suits their goals and what steps to take.
In this blog, we’ll break down the differences between SEO and Google Ads, the two main pillars of digital marketing.
Let’s dive in and explore the differences between organic (SEO) and paid advertising (Google ads) and which strategy is the right fit for your business.
What is SEO?
Search Engine Optimisation, or SEO is the cornerstone of holistic marketing practices. It is the process of optimizing your website to boost its visibility on the SERPS (search engine result pages ) and attract potential consumers to achieve primary business goals.
The process makes use of several strategies, including on-page optimization, technical optimization, keyword research, link building, and quality content creation to rank higher in search engines. The ultimate aim of SEO is to improve organic website traffic and generate leads for enhanced business growth.
According to research, 68% of online experiences begin with a search engine and SEO brings more than 1000% of traffic to your doorstep compared to organic social media.
What are Google Ads?
As the name suggests, Google Ads is an advertising platform to create ads online to promote your business, sell your product and services, and increase traffic to your website. With Google Ads, you bid on specific keywords related to your business and pay each time someone clicks on your ad displayed at the top of search results.
Since 92.26% of global searches take place on Google, Google Ads is a preferred choice by over 3 in 5 businesses globally. This is not all, the same research states that 63% of people have clicked on Google Ads, highlighting their effectiveness in attracting immediate attention.
Where do SEO and Google Ads listings appear on search engines?
When you visit Google’s search page, you’ll typically find a search query box where you can input keywords.
Let’ s enter the keyword ‘affordable hotels near me’ on the Google search engine and press the ‘Enter’ key. Here’s the outcome.
In the results, you’ll find three main sections: sponsored listings (Google Ads), Google Maps, which includes your map listing, and approximately ten website listings generated through SEO efforts.
So, if you see the screenshot given above, the first result is that of Booking.com which is marked as Sponsored indicating that it is a Google Ad.
On the same page, if we scroll down, we can see map listings as follows:
If we further scroll down, we can see various results ranked on the basis of SEO efforts as follows:
SEO vs Google Ads
Though both SEO and Google Ads share common objectives, they are fundamentally distinct from each other. While SEO is a long-term strategy that helps you build a loyal audience, Google Ads can help in generating quick traffic.
Here are 6 of the major differences between SEO and Google ads strategies:
| Feature | SEO | Google Ads |
| Time | Results take a longer time | Google Ads yield quick results |
| Traffic | Generates regular traffic | Traffic is generated for the campaign duration only |
| Cost for clicking | No cost per click | You pay for every click |
| Placement | SEO helps in placement in search results, Google images, Google maps | Ads can be placed in search engines and Google-partnered websites also |
| Duration | Ideal for long-term and sustainable marketing goals | Ideal for short-term results |
| Keywords | Keywords horizon is paced up gradually month over month | No limit on the number of keywords from the very beginning |
Do Google Ads help with SEO?
Now that we have established how useful both SEO and Google Ads are in their ways, it is fair to understand that when used simultaneously, Google Ads can help with SEO rankings.
By strategically integrating Google Ads with SEO, you can effectively enhance your website’s visibility and generate paid traffic, particularly when your Search Engine Results are not on page 1.
Additionally, Google Ads can help brands test consumer responses to certain keywords. They can run ads on proposed keywords they are planning to use and track customers who click on Google Ads to see the response on their landing page. Keywords that generate more traffic as well as conversions can then be considered a higher priority and used strategically in SEO.
How can SEO help with Google Ads?
Similarly, keywords from SEO activities can be used to tap into the right opportunity for Google Ads. Finding keywords with higher search rates means there is also a higher competition to climb the Search Engine rankings. This makes them an ideal candidate for Google Ads.
As a brand, understanding the key differences and benefits of Google Ads and SEO can help in the right digital strategy and increase web presence for long-term success.
Closing Thoughts
Whether you’re devising a plan for a burgeoning startup or managing an already established business, your overarching objective will shape the trajectory of your digital marketing strategy. Key factors such as budget considerations, target audience definition, and campaign duration are pivotal in this process.
Should you seek proficiency in crafting a tailored digital marketing strategy, look no further than Growth Accelerators. We specialize in developing comprehensive strategies that seamlessly integrate various platforms. As we guide our clients towards organic success through avenues like SEO, we concurrently assist in optimizing and reducing their paid advertising expenditure.
At Growth Accelerators, we are eager to offer our expertise, years of experience, and the right tools to ensure the profitability of your digital marketing endeavors. Feel free to reach out to us, and let’s collaboratively propel your digital marketing campaign towards success.
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Step-by-Step Process to Set up Google Analytics GA4
Understanding your website’s traffic is crucial for business owners or marketers. Google Analytics is a powerful tool developed by Google that provides detailed insights into user behavior on your website. It helps you track where your website traffic is coming from, how long visitors stay, and whether they’re engaging with your content. You can also identify which marketing channels are driving the most traffic and conversions, whether it’s through Google organic search, paid ads, social media, or email campaigns.
In July 2023, Google shifted from the old version of Google Analytics (Universal Analytics) to GA4, which is the newer setup. Want to set up GA4 for your website?
Here’s a simple guide to help you get started with Google Analytics GA4 for your website.
Steps for Setting up Google Analytics 4
SETP 1
Go to https://analytics.google.com/analytics/ and login with your Gmail id
SETP 2
Click on “Start Measuring” Button
SETP 3
Provide the name of your account as mentioned here (Usually a company name).
Click “Next” after providing the company name.
SETP 4
Provide a “Property Name” here (usually same as Account Name), and select “Reporting Time Zone” and “Currency”.
Click “Next” after selecting the appropriate option.
SETP 5
Provide the details “About Your Business” by selecting the option relevant to your business, such as industry category, business size, and how you intend to use Google Analytics for your business.
Click “Next” after selecting the appropriate option.
SETP 6
Choose your goal from the options given and then click on “Create button”
SETP 7
Check the relevant boxes to accept the Data Processing Terms as required by GDPR and the Measurement Controller–Controller Data Protection Terms of the data.
Now Click “I Accept”.
SETP 8
Accepting the terms will land you on the “Web Stream Details” screen, where you can click on the web.
Now Click “Create Stream”.
SETP 9
To get the Google Analytics code click on – Install Manually. Copy the code and paste it into the code of every page of your website, immediately after the <head> element.
Incase you do not know how to add code on websites’ backend you may seek help from your website developer or tech team.
Congrats!!! You have successfully created
Google Analytics 4 Property!
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How to Check if My Google Analytics Account is Tracking Traffic Data?
Once you’ve set up your Google Analytics property, the next step is to make sure it’s tracking data correctly. Here’s a simple way to check:
- Open your Google Analytics account.
- In the left menu bar, click on “Reports.”
- Then, navigate to the “Realtime” report.
Now, go to your website using a different browser or device. Navigate around your site for a minute or two.Back in your Google Analytics dashboard, under the Realtime report, you should see at least one active user. If you see this, it means that Google Analytics is properly tracking data from your website in real-time.
This real-time check is a great way to confirm that everything is set up and working as expected with your Google Analytics account.
Learn to Share your Google Analytics Access
Sharing Google Analytics access with your team or colleagues can be useful for collaboration.
To give a new user access to your Google Analytics, follow the below steps.
SETP 1
Login to your Google Analytics account
SETP 2
Click on “Admin” in the bottom left-hand corner
SETP 3
Click “Account Access Management”
SETP 4
Click the Blue + symbol in the top right corner and select “Add Users”
SETP 5
Enter the email address you wish to give the access of your GA property. Select the level of access
Click “Add” in the top right-hand corner.
By following these steps, you can easily share access to your Google Analytics account with your team or counterparts, allowing them to view and analyse the data as per their assigned permissions. This promotes collaboration and helps in optimising your website’s performance based on collective insights.
Summing up
GA4 is an essential tool for understanding website performance and optimising it to enhance user experience. At Growth Accelerators, we specialize in setting up and leveraging GA data to boost our clients’ SEO performance, improve their conversion rate on the website and above all help create seamless user experience.
