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How to choose the right SEO agency in 2025: A quick guide
March 1, 2025by Shweta MarwahSEO

How to choose the right SEO agency in 2025: A quick guide

If you’re here, reading this post, I am certain you already know the importance of SEO and the impact it can have on your business. Whether a small business, a start-up, or an established multinational, all strive to create visibility amongst the people that matter the most to their business i.e., the potential customers. In an age, when the search landscape is constantly evolving and competition is getting fierce with each passing day, only creating visibility is not enough. You need to put your best foot forward each time your audience finds you.

Hence, the need for picking the RIGHT SEO agency is paramount, the one who can cut through the noise, stay ahead of the changes, and deliver meaningful results. SEO is an ongoing, long-term process, so getting trapped with the wrong SEO agency will lead to waste of a lot of precious time and money. Most importantly, brand reputations are extremely fragile and damage repair is overwhelming. Thus, going wrong with choosing the SEO company for your brand can do more harm than not doing SEO at all.

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5 Trending SEO Strategies for 2025 and Beyond
January 28, 2025by Shweta MarwahSEO

5 Trending SEO Strategies for 2025 and Beyond

From AI taking center stage to Google’s back-to-back 2024 core updates in March, August, November, and December, the search landscape has changed substantially. Beyond search engines like Google and Bing, platforms such as ChatGPT and Perplexity AI are gaining popularity, introducing new ways to access information.

Organic search remains a critical channel, contributing almost 53% of all website traffic.

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Google’s November 2024 Core Update: What You Need to Know
November 16, 2024by Shweta MarwahSEO

Google’s November 2024 Core Update: What You Need to Know

Google is rolling out its third core update of 2024. Launched on November 11, the update is expected to take about two weeks to be fully implemented. Core updates, like this one, bring broad changes to Google’s search algorithms and systems, aimed at refining search results to make them even more useful.

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Step-By-Step SEO for Roofing Companies
November 8, 2024by Shweta MarwahSEO

Step-By-Step SEO for Roofing Companies

With the United States Roofing market size growing at a CAGR of 4.5% from 2023 to 2033, it becomes increasingly challenging to make your roofing services stand out and attract potential customers. In this competitive industry, catching the customer’s attention is essential for survival. The online world offers this valuable opportunity, but even here, appearing at the top of search engines for roofing services necessitates strategic SEO.

Search Engine Optimization (SEO) for roofing companies helps in building strong online presence by improving your website’s ranking on search engines. This, in turn, drives traffic to your site, generates sales, and ultimately boosts your company’s profitability.

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