Why Your Ranking Strategy on ChatGPT Should Vary by Industry
Trying to get your business or brand discovered on ChatGPT?
Here’s a key insight: Your approach needs to be tailored to your industry and how ChatGPT processes information in that particular category. Let’s break it down.
First, understand how ChatGPT sources information
Before we get into strategies, it’s important to understand that there is a difference in how ChatGPT functions as compared to Google. Here are the key differences:-
Google vs ChatGPT: Key Differences
Want to know how your business stacks up on ChatGPT compared to competitors?
Different Industry, Different Approach: Real Examples
Being a boutique SEO agency we have helped multiple small businesses to create a strong visibility via our strategic approach. Here’s what we observed while testing ChatGPT across different business verticals.
Example 1: Healthcare Providers (India & US)
- Prompt: “Top dentists in New York” / “Best dentists in Mumbai”
- Result: The response pulls data from trusted review platforms like Zocdoc in the US or Practo in India, plus Google My Business listings and patient testimonials.
- Insight: Verified reviews and strong presence on popular healthcare platforms matter most. Local citations and accurate NAP details also influence ChatGPT’s output.
- Takeaway: Prioritize building a strong profile on healthcare-specific platforms and managing patient reviews actively.
Example 2: E-Commerce Products (Global)
- Prompt: “Best running shoes for flat feet”
- Result: Mentions brands reviewed extensively on ecommerce platforms like Amazon, and expert running gear review sites. Moreover, brands with well optimized product pages are also creating visibility on ChatGPT.
- Insight: Intent based relevant content and trusted product reviews drive ChatGPT’s recommendations.
- Takeaway: Focus on content marketing that answers specific buyer queries. Get customer reviews on websites like Amazon, Google My Business and your own website.
Are your product pages ChatGPT-friendly?
Our ecommerce SEO experts can help
Example 3: Professional Services (US & India)
- Prompt: “Top MBA consultants in India” / “Best career counseling services in the US”
- Result: ChatGPT references websites of consulting firms directly, educational forums, and sometimes testimonials or case studies shared by the companies.
- Insight: Detailed, well-structured website content with case studies and clear service descriptions helps ChatGPT learn about your business.
- Takeaway: Invest in rich website content, including testimonials and success stories. Ensure your site is SEO optimized and regularly updated.
Example 4: Local Food Services (US & India)
- Prompt: “Best cake delivery in San Francisco” / “Where to order cakes in Noida”
- Result: Listings pulled from local review sites like Yelp or Zomato, Google My Business profiles, and preference given to websites that offer great user experience.
- Insight: Positive local reviews and active engagement on local platforms make a big difference. Consistent information across directories also helps.
- Takeaway: Engage customers for reviews on local platforms, maintain up-to-date business profiles, and collaborate with local food bloggers.
Running a local business?
We’ll help you dominate local SEO and get noticed in ChatGPT searches.
What More Contributes to Visibility on ChatGPT?
Beyond content type and listings, technical elements of your website play a role in how ChatGPT views and learns from your brand:
- A fast, well-structured website increases crawlability and user trust, making it a more credible source.
- Blog content targeting specific keywords and queries can be part of training data ChatGPT pulls from.
- Sites optimized for Google (good structure, low bounce rate, topical relevance) tend to have higher chances of being included in training corpuses.
Key Takeaways:
- ChatGPT’s visibility logic varies by industry. Study how your sector is being represented.
- Use ChatGPT to test live prompts relevant to your business and note what sources appear.
- Build a strategy that includes third-party coverage, authoritative content, and strong technical SEO.
At Growth Accelerators, we specialize in helping businesses decode ChatGPT visibility and design data-backed AI SEO strategies. Whether you’re a small local service or a growing brand, our strategic outsourced SEO services can help you map the right approach.
Author
