Google top rankings on listings, PAA, things to know & featured snippets
The Client
Kitab, an NYC-based online tutoring company, prepares 8th and 9th graders for the SHSAT exam required for securing admission to New York’s top 8 schools.
The Objective
- Positioning as a subject matter expert in the domain
- Getting relevant traffic to the website
- Converting traffic to inquiries
The Competition
Competing against established giants like Kaplan, Princeton Review, and Kweller Prep and local directories.
The Result
Rankings
1 – Over 500 keywords ranking on SERP
2- Ranking in PAA, things to know, featured snippet
Traffic
1 – Increase in organic traffic by over 800% in 8 months
As a busy professional, I struggled to dedicate enough time to marketing and was skeptical about achieving first-page rankings in such a competitive space. However, the team at AIM truly knows their work. Their strategic and analytical approach, coupled with exceptional content development skills, skyrocketed my website traffic. I now receive quality leads regularly. I couldn't be more pleased with their results.
Ahmad Shahid
Founder, Kitab
Rankings
Presence of Kitab on different sections of Google’s 1st page:
Things to know –
Featured Snippets –
People Also Ask (PAA) –
Traffic
Organic Traffic growth of ~800% in just 8 months
So, here's what we did to achieve these results
Initial Understanding / Target Audience Profiling / Research
Starting out this was a one pager site while we were in competition with tutoring companies who have been into existence for over a decade and have extensive websites! So, we started first with gathering greater insights into our client’s target audience, which was parents of 8th and 9th graders based in New York.
Competitor Analysis and planning our SEO Game Plan
We then moved to analysing our competitors, their web pages and the kind of content they were posting
Since there was primarily one exam that our client focused on which is SHSAT, it was important for us to understand this exam in greater detail and its significance to the target audience.
We knew looking at our competition that just doing 1 webpage on SHSAT prep/tutoring won’t get results
Further, we also realised that we would have to generate a lot of informative content to create visibility amongst the target audience and win their trust as us being the subject matter expert in this field.
Continued Hard Work, Research, Top-Notch Technical SEO/On-Page SEO/Off-Page SEO
This is where our journey began digging deeper into the domain, understanding the queries the target audience is seeking answers for.
We did extensive blog topic research and keyword research
Created long form valuable content related to the 8 schools, about the SHSAT exam, how to prepare, sample papers, comparative blogs, expert tips and much more
We kept our technical SEO and on-page SEO top-notch with a lot of precision
Along with the above, we kept creating high quality backlinks for both our webpage and blogs. This further helped us in increasing the website’s credibility.
Result
Real hard work and genuine SEO strategies are always rewarded by Google. Lo and behold, we secured top rankings on almost all 8 schools’ names, their acceptance rates, SHSAT exam related queries on Google apart from transactional terms like SHSAT tutor and prep.
A happy client and a satisfied Growth Accelerators team are the best results ever!
