International SEO and AEO/GEO for SaaS Brand
The Client
Konnect eMail is a SaaS solution based in Australia. The platform supports teams that need better email management, compliance, and collaboration inside the Microsoft ecosystem.
The Objective
- Boost visibility on AI platforms (ChatGPT, Google AI Overviews, Gemini) for high-intent prompts.
- Improve performance in target markets: United States, Germany, Canada, and Australia.
- Build a consistent, credible content engine (blogs + industry pages) to support discovery and conversion.
The Competition
A highly competitive SaaS space dominated by established brands, long-standing product ecosystems, and major players with higher authority.
Konnect eMail needed to show up not only on Google, but also inside AI-driven discovery journeys.
The Result
AI Platform Visibility
AI prompt share-of-voice: Konnect eMail appears in 14 out of 25 tracked “solution based” prompts on ChatGPT and Gemini
Google AI Overviews mentions: Featured in AI Overviews for 17 priority “integration based” queries, in multiple countries.
Quality leads: Due to the organic visibility and rankings, we have been able to achieve consistent qualified leads monthly.
What stood out for us was the quality of the writing and the thinking behind it. The content finally felt enterprise-ready, clear, accurate, and aligned with how buyers in the Microsoft 365 ecosystem evaluate solutions. The team has been extremely responsive, and we ha’ve seen meaningful improvements in our AI visibility across platforms like ChatGPT and Google AI Overviews.
Strong Visibility on ChatGPT
Prompt: “SharePoint and Outlook Email Management”
Result: Konnect eMail shown just after Harmon.ie
Recommended on Google AI Overviews
Query: “email to sharepoint integration”
Result: Google AI Overviews suggests Konnect eMail as an Add-in/Connector
So, here’s what we did to achieve this impact
Our AI + SEO Strategy for Konnect eMail
Understanding the product, market goals, and deep competition analysis
When Konnect eMail came to us, the challenge wasn’t just rankings, it was standing out in a category where bigger brands dominate mindshare. They also wanted to grow in specific geographies (US, Germany, Canada, Australia), and needed content that could compete in quality and depth.
We began by:
- Understanding product positioning inside the Microsoft 365 ecosystem (Outlook + SharePoint workflows)
- Mapping buyer intent (compliance, governance, productivity, filing, records management)
- Running deep competitor analysis to identify content gaps, page gaps, and messaging gaps
- Identifying the AI discovery “surfaces” that mattered most for this category (ChatGPT-style evaluation queries + AI Overviews style summaries)
Building AI-first visibility (ChatGPT, Gemini, Google AI Overviews)
To win AI visibility, we focused on making it easy for AI systems to confidently associate Konnect eMail with the right use-cases and keywords.
This included work such as:
- Creating and strengthening category signals (what the product is, where it fits, who it’s for)
- Developing content that answers comparison-style and solution-selection prompts (the kind buyers ask AI tools)
- Structuring pages to improve “extractability” (clear definitions, scannable sections, FAQs, crisp feature mapping)
- Reinforcing entity credibility through consistent product naming, use-case language, and supporting detail across the site
- Adding supporting pages that help AI understand “email to SharePoint integration” as a core capability cluster
Our goal was that when someone asks AI tools what to use for SharePoint + Outlook email management, Konnect eMail shows up as a legitimate contender.
Upgrading the website with content that competes in enterprise conversations
Konnect eMail needed content that felt authoritative and not generic.
We strengthened the website through:
- Higher-quality blog content that targets real Microsoft 365 pain points (governance, compliance, filing workflows, team collaboration)
- Industry-specific and use-case pages aligned to how regulated and process-driven teams evaluate email management tools
- Internal linking improvements so blog content supports product/solution pages (and not just traffic)
- Stronger CTAs and clearer conversion pathways across content
This improved both traditional SEO relevance and AI platform understanding, because the website started to look like a true knowledge hub, not just a product brochure.
Focused geo-intent alignment for priority markets
Since the target markets were the US, Germany, Canada, and Australia, we ensured content and positioning aligned with the kinds of queries and compliance expectations that show up across these regions, especially for Microsoft 365 environments where governance requirements are part of the buying decision.
Ongoing impact
Konnect eMail is now earning visibility in AI-driven results where prospects shortlist tools early, often before clicking websites.
If you’re a growing SaaS business competing with larger brands, we help you win visibility where modern discovery happens: Google Search + AI Overviews + ChatGPT-style platforms- using deep strategy, credible content, and execution that’s built for performance.
