Achieved a major milestone with over 3,500 keywords ranking in the top 3 positions on Google.
The Client
Crรจme Castle is a designer cake studio that deals in customised cakes and desserts. With 20+ stores and kitchens across Delhi NCR, Crรจme Castle offers over 5,000 unique cake designs, catering to birthdays, anniversaries, themed parties, and festivals. The brand was also featured on Shark Tank India and is now focused on expanding its footprint across India.
The Objective
- Achieve the #1 ranking on Google for all relevant keyword permutations.
- Establish a strong local presence in cities with physical store locations.
- Reduce Google Ads spending by organically ranking for high-volume search keywords.
The Competition
Large size gifting companies and bakeries along with the local cake shops
The Result
Rankings
1- Over 3,500 keywords are ranking in the top 3 positions on Google.
2- Achieved #1 ranking for high-volume keywordsโfor example, โanniversary cakesโ (monthly search volume: 165,000), significantly reducing Google Ads spend in this category.
3- Built strong visibility in newly launched Google features like โPopular Productsโ and โStores Nearbyโ (introduced in September 2024).
Location-Based Growth in Organic Traffic (YoY: May 2025 vs. May 2024)
1- 25% growth in overall traffic from Delhi
2- 37.91% growth from Gurugram
3- 40.61% growth from Noida
4- 46.35% growth from New Delhi
Growth Accelerators team is outstanding in terms of optimisation. They are clinical and process oriented in their job that helps in effective results and keeping progress transparent. In current competitive landscape, this team is your go-to marketing partner. Highly recommended to everyone.
Pranjay Mittal
Founder at Creme Castle
Rankings
Ranking #1 on โAnniversary Cakesโ in organic listings
Multiple Products Ranking on “Shops Nearby” sectionย
Traffic
Exponential growth in organic traffic
Business Impact
- Client expanded operations pan-India with multiple sales offices
- Successfully launched a rental-based model due to demand spike
Know how we achieved these results
Our SEO Strategy for Crรจme Castle
Understanding the Brand, Goals & SEO Audit
Crรจme Castle, a fast-growing D2C bakery brand with 20+ outlets in Delhi NCR, set out with a clear goal: to dominate Google search results for high-intent, celebration-based keywords such as โanniversary/birthday/wedding cakesโ and drive qualified, location-specific traffic that leads to conversions.
We began by understanding their USPs including over 5,000 unique cake designs, custom cake delivery in just 2 hours, and a vision to expand across India. This helped us craft an SEO strategy that supported their business and brand goals.
We conducted a comprehensive SEO audit, assessing the siteโs technical structure, UX, page speed, and content quality. This was followed by deep keyword research and competitor benchmarking to identify high-potential search terms within the celebration and occasion-based cake segment.
Strategic SEO Implementation
Based on our findings, we implemented a custom SEO strategy that focused on improving both discoverability and user experience. Key actions included:
- Creating and optimizing dedicated landing pages for top-performing product categories such as anniversary cakes, birthday cakes, and designer cakes
- Writing non-keyword-stuffed, engaging content that aligned with Crรจme Castleโs brand voice and connected with celebration-driven search intent
- Adding structured FAQs, detailed product descriptions, and rich snippets to increase visibility in featured snippets and improve time on page
- Performing on-page SEO including optimized titles, meta descriptions, alt text, and schema markup for product and category pages
- Resolving technical issues, improving site speed, and optimizing for mobile performance to reduce bounce rates and increase usability
Google Merchant Center Optimization
To create Crรจme Castleโs presence on Googleโs new sections like Popular products and Fresh cakes, we initiated a comprehensive product level optimization. Considering the brand has over 70K product pages, this required a strategic approach which is a mix of best SEO practices and automation. With our consistent efforts we placed Crรจme Castle right against the big gifting giants like FNP and IGP.
Google My Business
Managing the companyโs presence through Google My Business (google maps) profile was the key to get them boost in their daily orders. We optimized their Google maps, regular new cake images are added, posts are done and developed a robust client reviews mechanism.
Off-Page SEO & Local Link Building
To amplify results, we executed a targeted off-page SEO strategy with a strong focus on local link-building. We:
- Acquired backlinks from high-authority food blogs, local directories, and gifting websites
- Built niche-relevant links that reinforced product page authority
- Analyzed competitor backlink profiles to identify untapped opportunities
- Prioritized celebration-specific keywords for local markets like Delhi, Noida, Gurugram, and New Delhi
The Result – A happy client and a satisfied GA Team!
Crรจme Castle continues to dominate high-intent search categories and attract qualified, purchase-ready traffic thatโs directly contributes to online orders and brand recognition.
What started as an SEO partnership has turned into a sustainable growth engine for the brand sweetening success!
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
