Generated qualified leads and strengthened local presence in Mooresville, Troutman, Cornelius, and Davidson.
The Client
Lawn Pro of the Carolinas is a trusted lawn care and landscaping company serving homeowners across North Carolina. Known for their attention to detail and reliable service, they offer everything from regular lawn mowing to fertilization, weed control, and full-scale landscape design.
They use top-quality equipment, eco-friendly products, and a personalized approach to help their clients achieve beautiful, healthy lawns.
The Objective
- To secure top-of-page visibility on service-focused keywords.
- To generate qualified leads from their key service areas: Mooresville, Troutman, Cornelius, and Davidson.
- To strengthen local brand authority and become the first choice for premium lawn care services in North Carolina.
The Competition
Local landscaping businesses, independent lawn care providers, and national chains with regional franchises across North Carolina, especially in core areas like Mooresville and neighbouring towns.
The Result
Lawn Pro of the Carolinas saw incredible growth from our SEO efforts and the client couldn’t be happier. Over the past two years, here’s what we achieved:
Our strategic efforts delivered outstanding performance gains over the last two years:
- Top 3 rankings for multiple high-intent localised keywords, driving highly qualified, relevant traffic.
- High increase in calls and messages from Google My Business leading to more bookings.
- Secured visibility in featured snippets and AI Overview results.
These guys know their stuff. I didn’t have to do much, very responsive and got me showing up locally. Happy with the SEO results.
Chris Ryan
Founder at Lawn Pro of the Carolinas
Ranking #1 for “Custom Backyard Design Cornelius NC”
Ranking on AI Overview for “Lawn Aeration Services in Troutman NC”
Ranking on Featured Snippet for “Weed Control Company in Davidson NC”
Ranking on Google Map for “Lawn Aeration Company in Mooresville NC”
Know how we achieved these results
Our SEO Strategy for Lawn Pro of the Carolinas
Understanding the Brand, Goals & SEO Audit
Lawn Pro of the Carolinas wanted to become the top lawn care company in their local area by getting more local leads and showing up at the top of search results.
We began by deeply understanding their full range of services, quality promise, and hyper-local focus. This helped us create an SEO strategy that matched their goals.
We started with a full SEO check-up of their website looking at technical issues, content, site layout, and how easy it is to use. Then, we did detailed keyword research and studied their competitors to find the best local search terms that homeowners use when looking for lawn care and landscaping services.
Strategic SEO Implementation
Based on our findings, we executed a comprehensive SEO plan that included:
- Creating and optimizing dedicated service pages for core offerings, including mowing, fertilization, weed control, and landscape design.
- Developing tailored service pages for each priority location (Mooresville, Troutman, Cornelius, and Davidson) to maximize local relevance and capture hyper-local search intent.
- Crafting authentic, informative, and conversion-focused content aligned with local keywords and Lawn Pro’s brand voice.
- Strengthening internal linking and enhancing calls-to-action (CTAs) to guide users towards service inquiries and quote requests.
- Conducting detailed on-page optimization refining meta titles, descriptions, header structures, alt texts, and implementing local schema markup to boost local search visibility.
- Addressing technical improvements to enhance site speed, mobile performance, and overall usability, minimizing bounce rates and maximizing engagement.
Local SEO & Off-Page Authority Building
To reinforce local dominance and drive targeted traffic:
- We built high-quality backlinks from authoritative local business directories, and home improvement blogs.
- Optimized Google Business Profile and local listings to increase visibility in map-based and “near me” searches.
- Integrated local keywords naturally into service and blog content to strengthen relevance across all target cities.
Conclusion
What started as a goal to show up at the top of local search results has grown into a strong and steady way for Lawn Pro of the Carolinas to attract more customers. Today, it has helped the company become a top choice for reliable lawn care and landscaping services in North Carolina.
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
