Generated qualified leads and strengthened local presence in Mooresville, Troutman, Cornelius, and Davidson.
The Client
Lawn Pro of the Carolinas is a trusted lawn care and landscaping company serving homeowners across North Carolina. Known for their attention to detail and reliable service, they offer everything from regular lawn mowing to fertilization, weed control, and full-scale landscape design.
They use top-quality equipment, eco-friendly products, and a personalized approach to help their clients achieve beautiful, healthy lawns.
The Objective
- To secure top-of-page visibility on service-focused keywords.
- To generate qualified leads from their key service areas: Mooresville, Troutman, Cornelius, and Davidson.
- To strengthen local brand authority and become the first choice for premium lawn care services in North Carolina.
The Competition
Local landscaping businesses, independent lawn care providers, and national chains with regional franchises across North Carolina, especially in core areas like Mooresville and neighbouring towns.
The Result
Lawn Pro of the Carolinas saw incredible growth from our SEO efforts and the client couldnโt be happier. Over the past two years, hereโs what we achieved:
Our strategic efforts delivered outstanding performance gains over the last two years:
- Top 3 rankings for multiple high-intent localised keywords, driving highly qualified, relevant traffic.
- High increase in calls and messages from Google My Business leading to more bookings.
- Secured visibility in featured snippets and AI Overview results.
These guys know their stuff. I didnโt have to do much, very responsive and got me showing up locally. Happy with the SEO results.
Chris Ryan
Founder at Lawn Pro of the Carolinas
Ranking #1 for โCustom Backyard Design Cornelius NCโ
Ranking on AI Overview for โLawn Aeration Services in Troutman NCโย
Ranking on Featured Snippet for โWeed Control Company in Davidson NCโ
Ranking on Google Map for โLawn Aeration Company in Mooresville NCโ
Know how we achieved these results
Our SEO Strategy for Lawn Pro of the Carolinas
Understanding the Brand, Goals & SEO Audit
Lawn Pro of the Carolinas wanted to become the top lawn care company in their local area by getting more local leads and showing up at the top of search results.
We began by deeply understanding their full range of services, quality promise, and hyper-local focus. This helped us create an SEO strategy that matched their goals.
We started with a full SEO check-up of their website looking at technical issues, content, site layout, and how easy it is to use. Then, we did detailed keyword research and studied their competitors to find the best local search terms that homeowners use when looking for lawn care and landscaping services.
Strategic SEO Implementation
Based on our findings, we executed a comprehensive SEO plan that included:
- Creating and optimizing dedicated service pages for core offerings, including mowing, fertilization, weed control, and landscape design.
- Developing tailored service pages for each priority location (Mooresville, Troutman, Cornelius, and Davidson) to maximize local relevance and capture hyper-local search intent.
- Crafting authentic, informative, and conversion-focused content aligned with local keywords and Lawn Proโs brand voice.
- Strengthening internal linking and enhancing calls-to-action (CTAs) to guide users towards service inquiries and quote requests.
- Conducting detailed on-page optimization refining meta titles, descriptions, header structures, alt texts, and implementing local schema markup to boost local search visibility.
- Addressing technical improvements to enhance site speed, mobile performance, and overall usability, minimizing bounce rates and maximizing engagement.
Local SEO & Off-Page Authority Building
To reinforce local dominance and drive targeted traffic:
- We built high-quality backlinks from authoritative local business directories, and home improvement blogs.
- Optimized Google Business Profile and local listings to increase visibility in map-based and “near me” searches.
- Integrated local keywords naturally into service and blog content to strengthen relevance across all target cities.
Conclusion
What started as a goal to show up at the top of local search results has grown into a strong and steady way for Lawn Pro of the Carolinas to attract more customers. Today, it has helped the company become a top choice for reliable lawn care and landscaping services in North Carolina.
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
