3X Growth in Organic Leads
annually!
The Client
LilacBuds is a study abroad consulting firm offering personalized mentorship to students aspiring to pursue higher education from premium colleges.
The Objective
- Creating strong visibility amongst students aspiring for premium institutes abroad
- Lead generation for consulting of Undergrad, Masters and MBA
The Competition
Extremely competitive domain. Up against companies with a decade-long online presence like Jamboree, Manya Education, and MBA Crystal Ball.
The Result
Rankings
1 – 1st page rankings and place in featured snippet for multiple TRANSACTIONAL keywords
2 – Achieved ranking in Googleโs latest โGenerative AIโ section!
Traffic
1 – Increase in traffic by over 150% year over year
2 – Leads are generated from geographies including India, USA and Middle East.
Responsive team. Focused on client deliverables. Monisha has a strong team with deep knowledge. Highly recommended for SEO services.
Preyash Shah
Co-founder, LilacBuds
Rankings
Achieved position on the Google- Generative AI results
Traffic
A Growth of 150%+ in organic traffic (YOY), while direct traffic has a growth of only 32%ย
So, here's what we did to achieve these results
Our SEO strategy for LilacBuds
Keyword research and Competitor Analysis
We created separate buckets of keywords, which was a mix of :
- Untapped and less competitive keywords: The Low Hanging Fruits
- Informative and Query Based Keywords: The High Traffic Drivers
- Short-Tail and Highly Competitive Keywords: The Ultimate Goal
Our strategy team conducted a thorough competition analysis by identifying the top 3 relevant competitors, focused on admissions consulting, and assessing their strengths and weaknesses to devise a strategy to outrank them.
Technical SEOย
For tangible SEO results, Technical SEO cannot be limited to a one time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.
Building new webpages and On-page optimization
Our findings from the keyword and competition analysis paved the strategy to building multiple locations, colleges, destinations and program specific pages. This helped us increase our keywords universe and content density. Our client proactively contributed to building well-research content for the website pages.
The webpages were very well optimized. The meta title and descriptions were well thought off and aligned with Googleโs best practices.
Website Blogs
To position our client as a subject matter expert in their domain, we created a comprehensive blog strategy. Our goal was to connect with a broader audience interested in studying abroad while maintaining a focus on those seeking top-tier universities. We were able to achieve visibility in featured snippets, people Also Ask section and multiple 1st page rankings.
Off-Page Strategy
To start with, we did a detailed competitor analysis of backlinks using tools like Ahrefs and SEMrush. Backlinks were created on sites with high Domain Authority (DA). Our off page strategy included the creation of business profiles, infographic submissions, social bookmarking, and quora answers.
Result
Exceptional growth in relevant organic traffic and qualified leads that converted into high-paying, actual clients!
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
