94% increase in organic traffic in 12 months
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The Client
Ohria Ayurveda is a luxury Ayurvedic wellness brand blending time-tested Ayurvedic wisdom with modern skincare science, offering natural, chemical-free products rooted in ritual, self-care, and holistic well-being.
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The Objective
- To boost Google presence and achieve top rankings for niche Ayurvedic products and tools
- Higher organic conversions, reducing reliance on paid ads
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The Competition
Ohria Ayurveda’s competitors are ranking from big names in the luxury Ayurveda domain to the mass brands selling skin care and hair care products.
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The Result
Rankings
1 – Google 1st page ranking for ~187keywords
2 – Google Top 3 positions for ~61keywords
3 – In total ~1600keywords in SERP
Traffic
1 – Achieved a 94% increase in organic traffic over 12 months, growing from 6,676 to 12,967.
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Rankings
Ranking #2 on “Ghee Cream” in organic results
Ranking for the web results”Luxury Ayurveda brands in India”
Ranking on top on Google AI overview (AI SEO)
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Traffic
94% increase in organic traffic in 12 months
Know how we achieved these results
SEO Strategy for Ohria Ayurveda to Enhance Website Visibility
To grow organic traffic and enquiries, we crafted a performance-driven SEO strategy aligned with Ohria Ayurveda’s niche positioning Skin care and Hair Care Products.
Technical SEO Implementation
- Conducted a comprehensive site audit to fix crawl errors, improve site speed, mobile responsiveness, and Core Web Vitals
- Structured internal linking for category, skin care, hair care, bath & body, wellness, and rituals pages to enhance crawl depth and authority flow
- Implemented schema markup for products, FAQs, and blogs to create visibility on SERP features and AI Overviews
Keyword Research and Competitor Analysis
- Based on competitor research, we recommended several new collection pages targeting high search volume keywords to enhance visibility and traffic
- Developed blog content focused on Ayurvedic skin and hair care, ingredient education, and seasonal self-care to drive consistent organic traffic and audience engagement.
- Added FAQs and content to target zero-click searches, capture featured snippets, and enhance visibility in Google’s AI Overviews.
- We optimized the Google Merchant Centre to enhance product visibility on Google and also optimized YouTube videos to improve rankings and strengthen overall brand visibility
Off – Page Strategy
- Conducted detailed competitor backlink analysis using Ahrefs, SEMrush, and other tools.
- Executed an aggressive backlink campaign targeting websites with high Domain Authority (DA) and Page Authority (PA)
The Result – A happy client and a satisfied GA Team!
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!

