A 458% increase in Organic Traffic
in 7 months
The Client
TO BE OR NOT TO ACT is a company founded by Jo Kelly, offering online acting coaching to enable actors to deliver incredibly truthful performances.
The Objective
- To rank on Google’s top position for keywords searched by aspiring actors
- Bring relevant traffic to the website from the US and UK
- Generate quality leads
The Competition
Los Angeles is considered the mecca of acting schools and the competition was steep on Google search
The Result
Rankings
1 – Ranking in top 3 positions for keywords like โfamous acting coachesโ, โbest acting coach in LAโ
Traffic
1 – 458% increase in organic traffic in 7 months
2 – 488% increase in new users on the website
Our organic traffic has increased by over 400%, since the Growth Accelerators team started managing our SEO. Our traffic has not only increased from the US, but also a tremendous increase in traffic from the UK. We have achieved a significant increase in our lead numbers. Our presence and visibility on Googleโs first page is phenomenal.
Jo Kelly
Founder, TO BE OR NOT TO ACT
Rankings
Jo Kelly on Google’s Knowledge Panel for Top Acting Coaches
Traffic
Organic Traffic growth of ~458% in just 7 monthsย
So, here's what we did to achieve these results
Our SEO strategy for To Be Or Not To Act
Detailed SEO Audit, Competitor Analysis and Keyword Research
Since the website was not being ranked by the Search Engines, we started our work with a comprehensive SEO Audit of the website. Our market analysis team conducted a detailed study of the competing websites that were being awarded top positions by Google.
This served two purposes:
- It provided us insights into the website from an On-Page SEO perspective
- Helped us identify potential gaps and areas of improvement
Detailed Keyword research was done to ensure that we were targeting relevant search terms keeping in view the clientโs audience.
Based on the above, we drew up our recommendations for the client that included both technical and content related improvements.
Re-Writing Website Copy and New Page Suggestions
The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create keyword rich internal anchors. New web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.
On – Page Optimization
The on-page optimization for To Be Or Not to Act was done meticulously. From your basic meta title/descriptions, headers, image optimizations, schemas to the deploying of 15+ years of understanding in what works best in which situation for on-page optimizations. We created internal links using keyword-rich anchor text and ensured that each page had relevant internal links pointing to and from it. We used a variety of primary and secondary keywords, being very careful to not over-use any keyphrase.
Off – Page Strategy
Our competitor analysis revealed the kind of off-page SEO efforts that the clientโs competitors were undertaking. Our strategy was to spread our clientโs online wings into multiple high Domain Authority platforms. Aggressive yet relevant and good quality backlinks were created for the client.
Google My Business (GMB) Optimization
To create geo-specific visibility, GMB optimization strategy was prepared. GMB profile was updated and fully optimized and kept alive with regular posts and reviews. This helped in creation of Brand presence at the target location.
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
