A 458% increase in Organic Traffic
in 7 months
The Client
TO BE OR NOT TO ACT is a company founded by Jo Kelly, offering online acting coaching to enable actors to deliver incredibly truthful performances.
The Objective
- To rank on Google’s top position for keywords searched by aspiring actors
- Bring relevant traffic to the website from the US and UK
- Generate quality leads
The Competition
Los Angeles is considered the mecca of acting schools and the competition was steep on Google search
The Result
Rankings
1 – Ranking in top 3 positions for keywords like “famous acting coaches”, “best acting coach in LA”
Traffic
1 – 458% increase in organic traffic in 7 months
2 – 488% increase in new users on the website
Our organic traffic has increased by over 400%, since the Growth Accelerators team started managing our SEO. Our traffic has not only increased from the US, but also a tremendous increase in traffic from the UK. We have achieved a significant increase in our lead numbers. Our presence and visibility on Google’s first page is phenomenal.
Jo Kelly
Founder, TO BE OR NOT TO ACT
Rankings
Jo Kelly on Google’s Knowledge Panel for Top Acting Coaches
Traffic
Organic Traffic growth of ~458% in just 7 months
So, here's what we did to achieve these results
Our SEO strategy for To Be Or Not To Act
Detailed SEO Audit, Competitor Analysis and Keyword Research
Since the website was not being ranked by the Search Engines, we started our work with a comprehensive SEO Audit of the website. Our market analysis team conducted a detailed study of the competing websites that were being awarded top positions by Google.
This served two purposes:
- It provided us insights into the website from an On-Page SEO perspective
- Helped us identify potential gaps and areas of improvement
Detailed Keyword research was done to ensure that we were targeting relevant search terms keeping in view the client’s audience.
Based on the above, we drew up our recommendations for the client that included both technical and content related improvements.
Re-Writing Website Copy and New Page Suggestions
The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create keyword rich internal anchors. New web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.
On – Page Optimization
The on-page optimization for To Be Or Not to Act was done meticulously. From your basic meta title/descriptions, headers, image optimizations, schemas to the deploying of 15+ years of understanding in what works best in which situation for on-page optimizations. We created internal links using keyword-rich anchor text and ensured that each page had relevant internal links pointing to and from it. We used a variety of primary and secondary keywords, being very careful to not over-use any keyphrase.
Off – Page Strategy
Our competitor analysis revealed the kind of off-page SEO efforts that the client’s competitors were undertaking. Our strategy was to spread our client’s online wings into multiple high Domain Authority platforms. Aggressive yet relevant and good quality backlinks were created for the client.
Google My Business (GMB) Optimization
To create geo-specific visibility, GMB optimization strategy was prepared. GMB profile was updated and fully optimized and kept alive with regular posts and reviews. This helped in creation of Brand presence at the target location.
