Did you receive an email from Google Merchant Center about claiming your new Brand Profile?  Subject line: Early access: Claim your new brand profile for “company name” Check the screenshot below: Incase...

Instagram is the world’s third most popular social media platform, with over 2 billion monthly active users as of early 2025 (source:Statista). According to BusinessDasher, more than 200 million businesses are active on Instagram, and 83% of users say the platform helps them...

The internet has become the new marketplace. Whether you’re buying shoes, booking a service, or searching for a nearby café, it all starts online. In this fast-moving digital world, it’s not enough for businesses to exist. They need to be found, understood, and trusted....

Search engines, especially Google, have evolved dramatically over the last couple of years. One major shift? The increasing dominance of forum-based content in the search results, especially for question-based and discussion-driven queries. It’s now common to see Reddit and...

Today’s search experience is powered more and more by AI tools like ChatGPT and Google AI overviews, which deliver quick, summarized answers right on the results page. As a specialized SEO company for small businesses, we’ve noticed that this shift has led many business...

As an SEO strategist and agency owner, I’ve closely witnessed the rapid evolution of the digital landscape, especially over the past year with the rise of AI-driven tools like ChatGPT, Google’s AI Overviews, and other emerging platforms. While some have questioned whether SEO...

In simple terms, zero-click searches refer to search queries where the user finds the information they need right on the search results page, without having to click on any of the links. For example, if someone searches for the current weather, Google will show the...

Did a customer recently mention they found your brand on ChatGPT before making a purchase? If not yet, it’s likely just a matter of time. On April 28, 2025, OpenAI launched its new shopping feature within ChatGPT. Users can now search for products, compare options, read...

We’re living in the age of Artificial Intelligence, and 2024 marked a major shift in how and where people search for information online. For over a decade, Google has been the dominant player in the search space, handling billions of queries every day. But things are...

Trying to get your business or brand discovered on ChatGPT? Here’s a key insight: Your approach needs to be tailored to your industry and how ChatGPT processes information in that particular category. Let’s break it down.