Google’s November 2024 Core Update: What You Need to Know
Google is rolling out its third core update of 2024. Launched on November 11, the update is expected to take about two weeks to be fully implemented. Core updates, like this one, bring broad changes to Google’s search algorithms and systems, aimed at refining search results to make them even more useful.
Here’s what Google announced about the update:
Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
The rollout may take up to 2 weeks to complete.
Google’s core updates objective
Google consistently updates its systems to improve search results and enhance user experience. The November 2024 core update follows similar goals as the August 2024 update, with a strong focus on surfacing high-quality, people-first content. This means Google is prioritizing content created for real users—not just for search rankings.
Key focus of the November 2024 update
Google is emphasizing content that is helpful, reliable, and designed with users in mind. To align with this update, content creators should ensure their work is valuable, informative, and provides genuine answers to user questions. To self-assess your content’s value, here are some of the most essential questions Google recommends asking
- Does the content offer original information, reporting, research, or analysis?
- Is there a complete and comprehensive discussion of the topic?
- Is the content backed by credible sources or subject matter experts?
- Does it leave readers feeling informed about the topic?
For more guidance, check out Google’s recommendations on creating helpful content.
Will your website be impacted?
The effects of a core update are typically noticed once it’s fully rolled out, and sometimes even weeks afterward. Here’s what to look for post-update:
- Monitor rankings and traffic: Watch for any fluctuations in rankings or organic traffic. If there’s no change, keep monitoring for a few weeks to confirm stability.
- Slight drop in traffic: A small drop might be part of normal fluctuations. Keep an eye on this trend before making any changes.
- Significant drop in traffic: If you see a sudden and sharp drop in rankings and traffic, do a deeper analysis. See if specific pages are affected or if it’s site-wide. Avoid quick fixes—instead, focus on meaningful content improvements. Look at content quality, ensure you’re not over-optimizing with unnecessary keywords, and consider enhancing the user experience on your page with engaging content in form of images and videos.
How long will recovery take?
There’s no shortcut to recovery after a core update. Results could take days, weeks, or even months to stabilize, so patience and persistence are essential.
Stay tuned for a detailed post once the November 2024 core update has fully rolled out. At Growth Accelerators, we’re an expert SEO agency that stays on top of every Google update. Our team remains vigilant in assessing any impacts these changes may have on our clients’ sites, ready to adapt strategies as needed. For any questions about this update or support with your SEO goals, feel free to reach out to us at info@groacc.com.
