Secured #1 position on transactional keywords
The Client
Dexado Accounting and Tax is a professional firm specializing in small business accounting and tax services in Ottawa, Canada.
The Objective
- Achieving top 3 rankings for transaction terms in Ottawa
- Driving targeted traffic to the website, focusing on small businesses
- Converting website traffic into qualified leads
The Competition
Extremely competitive domain. Competing with local bookkeepers to big tax consulting firms in Ottawa and surrounding areas.
The Result
Rankings
1 – Ranking #1 on Google search for multiple services-related terms
Traffic
1 – Increase in traffic by over 500% in 12 months
2 – Organic search (SEO) drives 85% of the website traffic.
Monisha's dedication and proficiency in digital marketing have significantly improved our online presence and revenue. Since she took over our SEO strategy, we have seen a substantial increase in website traffic and customer engagement.
Boris Davidkov
Founder, Dexado Accounting and Tax
Rankings
Ranking #1 for “Small business tax accountant Ottawa”, “Cloud accounting and bookkeeping Ottawa”
Traffic
Organic Traffic growth of ~500% in 12 months
So, here's what we did to achieve these results
Our SEO strategy for Dexado Accounting and Tax
Understanding business, goals, and SEO audit
Our client who is also an ex CRA officer was quite specific about what he wanted and a bit apprehensive initially about outsourcing his SEO work. For some time he managed SEO for his website on his own, however, the results were not satisfactory. That’s when he decided to first run a pilot with us.
We began by thoroughly understanding his services and target audience. Next, we conducted a comprehensive website audit to assess its technical health and user experience. Additionally, we performed an in-depth keyword analysis to effectively target small businesses in Ottawa and the surrounding areas.
Strategic SEO Implementation
Based on our findings and competitor analysis we chalked out a detailed and custom SEO plan for our client. This involved:
– Creating additional/new landing pages/service pages per offering to align a particular set of keywords with a specific page
– Writing high quality, non-keyword stuffed content
– Adding proper CTAs to the pages
– Adding FAQs and informative content to the page
– On page optimisation as per best SEO practices
This was coupled with thorough Technical SEO of the existing website.
All the above contributed to better user experience and vola we see the rankings go up!
Website Blogs
Researching untapped blog topics that were relevant for the target audience. Our client actively supported with his subject matter expertise on the blog content. This helped us achieve rankings on the featured snippet for multiple website blogs.
Off – Page SEO Push
We performed an in-depth analysis of our competitors’ backlinks. Leveraging our insights and extensive experience, we developed a precise link-building strategy, concentrating on boosting our presence on local websites.
Result
The client was thrilled to see his website rank for over 500 keywords and his traffic shoot up over 500%. He finally agreed that outsourcing his SEO work to us was a good business decision that he took.
But this does not end here, our client has been continuously getting quality leads via our SEO efforts which have now turned into actual clients!!!
