Step-by-Step Guide to Set Up Google Search Console and Grant Access
Google Search Console (GSC) earlier known as Webmaster, is a free tool by Google that helps monitor and troubleshoot a website’s presence in search results. It provides insights into indexing status, search queries, website performance, and potential issues affecting rankings, thus, a crucial tools used in Google Search Engine Optimization.
If you haven’t set up Google Search Console for your website yet, follow this simple guide to get started.
Steps to Set Up Google Search Console
SETP 1
Go to Google Search Console
Visit Google Search Console and log in with your Gmail ID.
Step 2: Add a Property
Click on the “Start Now” button and choose between two options to add your website:
- Domain Property: Tracks all URLs across subdomains and protocols (recommended for full tracking).
- URL Prefix Property: Tracks specific URLs based on protocol (http/https) and subdomains.
Enter your website URL in the respective field and click “Continue”.
Step 3: Verify Ownership
Google offers different verification methods:
- DNS Record (Recommended for Domain Property): Copy the TXT record provided and add it to your domain’s DNS settings.
- HTML File Upload: Download the HTML file and upload it to your website’s root directory.
- Meta Tag: Copy and paste the given meta tag into the <head> section of your homepage.
- Google Analytics/Google Tag Manager: If GA or GTM is already set up, verification is done automatically.
Click “Verify” after adding the necessary details.
Congratulations You have successfully setup Google Search Console Property
Want an expert to setup your Google Search Console?
To help Google crawl and index your website efficiently submit your sitemap
Following steps are to be followed to submit your sitemap on Google Search Console
1. Go to “Sitemaps” in the left menu.
2. Enter your sitemap URL (e.g., https://yourwebsite.com/sitemap.xml).
Incase you do not have a sitemap yet, kindly follow the below steps to generate a site map
- Use a Sitemap Generator Tool: If you’re using a CMS like WordPress, you can install plugins like Yoast SEO or Rank Math to automatically generate a sitemap.
- Manual Generation: Use online tools like XML-Sitemaps to generate a sitemap and upload it to your website’s root directory.
- For Shopify/Wix/Squarespace Users: These platforms automatically generate a sitemap, usually accessible at yourwebsite.com/sitemap.xml.
3. Click “Submit”.
How to Review Search Console Reports
Once set up, Google will begin collecting data on:
- Search traffic and queries
- Index coverage issues
- Mobile usability errors
- Security threats or manual actions
Monitor these reports regularly to optimize your website’s SEO performance.
Read More: Step-by-Step Process to Set up Google Analytics GA4
How to Grant Access to Google Search Console
If you want to share access with your team or SEO expert, follow these steps:
Step 1: Open Google Search Console
Log in and select the website (property) you want to grant access to.
Step 2: Navigate to Settings
On the left panel, scroll down and click on “Settings”.
Step 3: Go to Users & Permissions
Click on “Users and Permissions” to view the list of users who already have access.
Step 4: Add a New User
Click on the “Add User” button in the top-right corner.
Step 5: Enter Email & Assign Role
- Enter the email address of the person you want to grant access to.
- Choose a permission level:
- Owner: Full access, including adding/removing users.
- Full User: Access to all reports and data but cannot manage users.
- Restricted User: Limited access to specific data.
Click “Add” to complete the process.
Summing Up
Google Search Console is an essential tool for monitoring website performance, fixing SEO errors, and optimizing for search visibility. By setting it up and managing user access efficiently, you can ensure your website stays in good health and ranks well in Google Search results.
At Growth Accelerators, we specialize in setting up and leveraging Google Search Console data to improve SEO rankings, resolve indexing issues, and enhance website performance. Let us help you optimize your website today!
How to choose the right SEO agency in 2025: A quick guide
If you’re here, reading this post, I am certain you already know the importance of SEO and the impact it can have on your business. Whether a small business, a start-up, or an established multinational, all strive to create visibility amongst the people that matter the most to their business i.e., the potential customers. In an age, when the search landscape is constantly evolving and competition is getting fierce with each passing day, only creating visibility is not enough. You need to put your best foot forward each time your audience finds you.
Hence, the need for picking the RIGHT SEO agency is paramount, the one who can cut through the noise, stay ahead of the changes, and deliver meaningful results. SEO is an ongoing, long-term process, so getting trapped with the wrong SEO agency will lead to waste of a lot of precious time and money. Most importantly, brand reputations are extremely fragile and damage repair is overwhelming. Thus, going wrong with choosing the SEO company for your brand can do more harm than not doing SEO at all.
Let me take away your woes, below is a guide to evaluating and choosing the right SEO agency that helps you achieve your goals.
First things first do initial work at your end before initiating dialogue with SEO agencies:
1. Set clear goals
Begin with; realizing your needs, why you would do SEO, what are the kind of results you’re looking to achieve. Break your goals into short-term and long-term. Of course, you want your revenue stream flowing and scaling up, but having more crisp goals will help you know if you are moving in the right direction at each stage.
Have a clear roadmap of what you want to accomplish through SEO:
- Do you want to rank on a search engine for some specific keywords, that can help increase qualified traffic to your site and conversions?
- Is your traffic decent but conversion rate extremely low?
- Are you looking to create a presence on AI platforms like ChatGPT or Perplexity AI?
Setting up clear goals will be crucial for your potential SEO companies’ evaluation process.
2. Set a realistic budget
Now that you have set up your goals, determining a reasonable budget would be easier. It is pivotal to plan out your budget ahead of time and effectively. Going off guard can either pull you towards SEO companies offering very cheap services or you might overindulge. Be informed about the SEO pricing in general and then set up a feasible and realistic budget which aligns well with your goals.
If you’re unsure about the cost of hiring a professional SEO agency like Growth Accelerators, reach out to us at info@groacc.com, and we’ll provide you with a customized quote.
3. Understand the true benefits of SEO
Knowing the power of SEO and what it has to offer, will help in driving the conversation with potential SEO agencies in the right direction. Getting a search engine ranking is only one aspect of SEO. It rather serves as a platform to build meaningful connections between you and your audience, which are endured and lasts long. A great user experience on your site, generating high-quality content, search engine top rankings, qualified traffic, and amplifying conversions are all benefits of a rightly implemented SEO.
Now that you are all prepped up and willing to hit a dialogue with the potential SEO companies, you must know about the ones that are a straight ‘NO’.
Signs of a Bad SEO:
1. Guaranteed Results
SEO does not have any shortcuts to get your site ranked number 1 and certainly no magic spell available to get qualified traffic to your site instantly. Anybody guaranteeing Google’s 1st-page results in a short period of time may actually end up using black hat techniques. Google’s algorithm is constantly changing and requires thorough knowledge, data analysis, and improvisations. In most cases, you may see potential SEO benefits in 3months or more.
Word of caution: Stay away from agencies promising unreasonable results.
2. Shady, Black-Hat Techniques
Black hat SEO is manipulative and goes against the guidelines of Google. In the long run, using shady techniques can result in a penalty from Google which is difficult to reverse. Keyword stuffing, using spammed content, sneaky redirects, etc. are all part of the unethical techniques being punished by Google. You would certainly not want to make “how to remove Google penalty” as your next search. So avoid engaging with agencies using Black hat practices, not worth it.
3. One-Size-Fits-All Approach
SEO agencies with a standard checklist of activities and zero interest in your business goals, may not be able to help your brand rise above the clutter. Your business is unique and so should be your SEO strategy. The basic structure of an SEO program remains almost similar for all websites, however with different product features, values, and marketing goals even your closest competitor would not be exactly the same as your business. Not necessarily what worked for them, may also work for you. This is why having a bespoke approach that aligns with your goals and is designed only for your business is a requisite for a successful SEO.
Narrow down your list of potential SEO companies by avoiding the one with the above warning signs. Reach out to the rest and refer to the below steps for choosing a reliable SEO partner for your business.
5 step process for choosing the right SEO company:
1. Find an SEO who is genuinely interested in your business
A Good SEO goes beyond search engine rankings. Instead of just talking about SEO, they would pose multiple questions about your business and goals. What is the USP of your product/service, understanding about your target audience, knowing your competitors and finding out what they do online, what are the other marketing channels you use, and much more? The right SEO Company would want to learn about your business from a holistic standpoint and make efforts to align your business goals with their SEO strategy to attain the desired results.
At Growth Accelerators, we have achieved remarkable results for both our B2B and B2C clients and the key to this has always been our approach to understanding our client’s business and their target audience in-depth.
2. Ask for reviews, references, and case studies
To determine if the potential SEO can match up to your expectations, you can refer to their past work. Request them to share case studies of their previous clients. Also, online reviews could be a good way to check what clients have to say about the agency. Moreover, get the references of their current clients and speak to them to understand if they are content with the results and overall services delivered by the SEO.
3. Request an SEO audit, insights, and an implementation plan
A qualified SEO looks at the entire search experience, and crafts a comprehensive strategy based on facts and data. You must evaluate the potential SEOs on how thorough they are with conducting audits, drawing inferences from the findings, and effectively bringing them into action. Here are a few important audits they must perform:
- Technical audit: In here, the SEO must review each and every aspect of the website structure carefully to make it both user-friendly and search engine friendly. Site load time, accessibility, internal linking, URL structure, thin content issue, etc. are all part of the audit.
- Search Audit: While performing the search audit, the SEO must not only perform keyword analysis and create keyword buckets but also analyze the post click user experience against each keyword and accordingly make recommendations for content enhancement or edits.
- Competition Audit: Analysing the online competitive landscape and determine what they are doing better and how those learnings could be implemented in your SEO plan, to achieve better results.
A competent SEO will be able to share an extensive view of the current issues, their suggestions, stipulated time for implementation, and an estimate of their positive impact on your business with setting up KPI’s.
4. Choose an SEO company that works with integrity and communicates effectively
This is crucial. Your website analytics and search console are your property, partner with an SEO firm that provides you complete access to real-time data. Not only do they share the numbers but the team should efficiently share insights and plan of action based on the data. Ensure your SEO only uses White Hat and ethical SEO techniques to deliver results. Choose to work with a team that is thorough, transparent, and keeps you informed.
5. Ask how they integrate AI in SEO
The world of SEO is transforming with the rise of AI-driven platforms like ChatGPT, Meta AI, Perplexity AI, as well as Google’s AI overviews that now appear prominently in search results. A forward-thinking SEO agency should be doing the following:
Use AI for SEO Implementation– for improving work efficiency.
Strategize for AI SEO– to create strong brand visibility on AI platforms for relevant searches.
The right SEO agency, when devising their strategies, would consider how your content can potentially feature in the answers provided by these AI platforms. At their core, these platforms prioritize USER EXPERIENCE and could lead to relevant traffic on your website.
FINAL THOUGHTS
Successful SEO is a result of an integrated partnership between you and your SEO agency. To avoid any ambiguity in the future, you must determine your SEO KPIs well in advance and the same shall be mutually agreed upon between the two of you. This is the best way out to know if the SEO for your company is headed in the right direction.
Also remember, when you plan to take a plunge in SEO for your brand, be ready to invest time in recommendations made by your SEO firm. If you are being reluctant to do so, irrespective of the SEO Company you choose, the results would not turn out to be desirable.
Ensure to choose an SEO company that focuses on your company’s growth and works alongside to forge a successful path for your business ahead!
Growth Accelerators is a boutique SEO agency trusted by small businesses worldwide. With our 9 years os experience we have worked for domains including Ecommerce, Financial, SAAS, Consulting, Edtech, Healthcare and more. Feel free to reach out to us to discuss your SEO requirements.
2 Simple Ways To Delete Reviews From Google
Did you receive a negative review on Google (GMB listing)?
We know how disheartening it is to see such reviews when you do your best to deliver quality. That said, having a negative review isn’t the end of the world. Infact, it is healthy to have few negative reviews along with the positive ones, as it shows you are a real business with genuine reviews from real customers.
So, it is fine to have a small percentage of negative reviews and at the end of the day, we all are humans, may make mistakes and sometimes things are out of our control.
Having said that, if the review is explicitly fake or demeans your business falsely, it’s worth trying to get the review removed. So the elephant in the room is : Can I Delete The Negative Reviews on Google? The answer is “YES”, there are ways in which you can get the unwanted reviews removed from the Google Business Listing.
How To Delete The Negative Google Reviews?
There are ONLY two ways in which you can get the bad reviews deleted from your GMB account:
Option 1. Report review (earlier called as Flag an inappropriate review) and request Google to remove it.
Option 2. Ask the customer who left the review to delete or edit it.
Let us discuss each option in detail
Step- by- Step Instructions: - “Know How to Request Google to Delete a Review”
Google provides business owners with an option to flag or report the reviews that violate Google’s policies and can request for their removal.
As per Google’s new dashboard in 2023, here are the steps that you need to follow on your Laptop,Android phone,iPhone; to Report a review on Google:
STEP 1
Sign into you Google My Business account
STEP 2
Incase you have multiple businesses or locations linked through same account, click on the business/location you would like to manage
STEP 3
In the menu click on “Read Reviews”
STEP 4
Search for the review you’d like to report. There are 3-dots adjacent to each review on the right. Click and Report review
On clicking “Report review” you will be directed to a page to choose the reason for reporting of review..
STEP 5
As per Google the following reasons are considered as policy violation for reviews, choose the one under which your review falls and click on Send Report
STEP 6
Once your request is submitted, you will get a message, confirming the same
What happens after you Report Review (Flag as inappropriate) on your Google account?
After reporting a review through Google My Business account, it’s important to note that the assessment by Google may take a few days to complete. During this period, Google’s team will carefully check the reported review to determine whether the review violates Google’s policies. This meticulous review process ensures a fair evaluation. Expect to receive an email from Google within a few days, updating you on the status of your report and any actions taken as a result of their investigation.”
If Google Denies to Remove the Review: In many cases, Google’s response may state, “We have accessed the review, and have not found a violation of our policies.”
Don’t be disheartened; this isn’t the end of the road. The next option you have is reaching out to the Google support team and discussing your case.
How to contact Google My Business support?
Here is the step-by-step guide to contact the Google My Business support team:
STEP 1
STEP 2
Sign in with your Google My Business account’ Gmail id.
STEP 3
Scroll down and click on Contact us, under “Need more help?”
STEP 4
Choose the business you need help with.
STEP 5
Mention your issue as “removing reviews” or just “managing reviews”. Click on next steps
STEP 6
You will reach step 2 (Resources), click on the next step again. Skip clicking on any other options here
STEP 7
You would be able to either see all or any of the below mentioned contact options:
Phone, Chat, Email.
Choose the option suitable for you and start the conversation. Explain your issue in detail and state out the reasons as to why you would like to get the review removed.
Remember, Google will not remove a review just because it is bad or negative. You need to state out reasons supported with Google policy for a desirable action.
How We Got Our Clients Review Removed From Google- A Case Study
Our client, a healthcare center, got 4 negative reviews in a time frame of 2days. They appeared to be posted by the same person using different ids. Each review had deplorable language against the Doctor, which deeply disturbed our client.
We promptly initiated the ‘Review’ process through the clients’ Google Business account. However, to our dismay, Google responded within a few days, stating that the review could not be deleted as it did not violate any of their policies.
At Growth Accelerators, our philosophy is working as a partner with our clients and thus we did not stop there and team via email (that was the only option coming up for our client’s account) explained the complete scenario. We were then in constant touch with the support team representative over the email, who kept us updated about the status of our concern. The case was transferred to a specialist for a deeper evaluation and making a decision on our case.
After an ordeal of a couple days, we received an email from Google; “A review has been removed from your Business Profile”.
Absolutely. We had a big SMILE. This completely made our day!
Eventually we got 3 out of 4 negative reviews deleted from Google.
But, there would be times Google would not find any violations and may not remove the review. You may then go to the second option. Let’s delve into it:
Option 2: Request your Customer to Delete the Review
Turning your bad review into a good review is POSSIBLE. We have also seen customers deleting bad reviews on their own, just that it may require you to get into the root cause of their issue and resolve it. This process requires patience and persistence.
Let’s look at how you can persuade your customers to edit/delete a negative review:
- Be calm even when the review has some harsh words for your business.
- Evaluate the situation carefully. Try to contemplate what leads to such feedback.
- Respond to the review. Be articulate.
- Your response should be Do not get offensive or defensive while reverting.
- Own up the mistake and apologise.
- Address the issue and offer a Try to get in touch personally.
According to Review Trackers, about 53% customers, anticipate that companies will address negative feedback within a one-week period. Furthermore, one out of every three consumers have an even shorter expectation, seeking responses within three days or less.
Once you have offered the solution, reach out to them to understand if they still feel the same way. And if something else could be done further from your end to resolve their concern.
If they are happy now, then Congratulations! This is exactly the right time to ask them to edit or delete the negative review they posted. Share with them the following steps to edit/delete their Google review
Steps to edit/delete our own Google review:
STEP 1
Go to https://www.google.com/maps, user should be signed in with the same email id that was used to put the review.
STEP 2
On the top left of the page click on the three horizontal lines
STEP 3
From the Menu click on “Your Contributions”
STEP 4
Click on “Reviews”
STEP 5
Look for the review in question. Click on the three dots on the right side on the review. Three options would appear- Edit review, Delete review, Add photo
STEP 6
Click on edit or delete review and post
LAST BUT NOT THE LEAST
If either of the ways recommended above does not work and that harsh review still continues to appear on your business listing, don’t get disheartened. You can still downcast that negative review by asking for reviews from existing customers. As per study, most people read the top 6 reviews while researching a company.
So, the bottom line is regularly asking customers with good experience to post their feedback online. Respond to all the reviews, be it positive or negative more promptly, make your customers feel “You care”. And If it’s a fake review, it’s always worth trying to get it removed.
When in today’s time, brand reputation is more fragile than ever, it is essential for Businesses to be vigilant and on top of everything that needs to be done to protect it.
Still have queries about your GMB reviews? Not sure how to manage your GMB for great visibility and traction? Reach out to our team, we are experts in Google My Business management.
Contact us at info@groacc.com or call us at +91 9717766580, Now!
Search Generative Experience: The Future of SEO Is Now (And It’s AI-Powered)
The search landscape is evolving, and Google’s Search Generative Experience (SGE) stands at the forefront of this exciting transformation. By leveraging the power of artificial intelligence (AI), SGE aims to revolutionize how we search for information, moving beyond keyword-driven results and towards a more natural, conversational approach.
SGE, with its deep understanding of context and intent, can navigate this ocean of data and deliver exactly what you’re looking for. But, the question that baffles many business owners and digital marketing enthusiasts alike is what SGE holds in the future for SEO?
In this article, we’ll understand the basics of SGE and how SEO enthusiasts can prepare themselves for the changing trend.
What is SGE?
Imagine a search engine that doesn’t just throw links at you, but instead delivers concise, informative overviews tailored to your specific query. That’s the essence of Search Generative Experience (SGE).
Powered by generative AI, SGE is an experimental feature that aims to understand the users’ search intent and deliver answers in natural language, like a helpful friend. Instead of sifting through countless websites, you get a curated summary, often enriched with images and links for further exploration.
For instance, if you type “how to reach my first 5k followers on YouTube,” SGE generates a helpful overview with relevant pointers.
AI-driven Search Experience vs. Traditional Search
The traditional search engines relied heavily on keyword matching. You type in a few words, and the engine throws back a list of websites that contain those keywords.
However, AI has helped search engines to increase relevancy in search results. Generative AI, such as SGE (Search Generative Experience), employing Natural-Language Programming, enables Google Search to comprehend the context and intent behind your search.
This allows it to:
How to See SGE in Action?
SGE is currently in an experimental phase, to see if you have access to SGE and see its results on Google search, follow these steps:
- Open Google Chrome and go to https://labs.google/sge/
- Click on Get Started (On the Top right corner of the page)
- Further, click on Sign in to continue and enter your Gmail ID and password
- The following result would appear. Click on the button beside “When turned on, SGE may appear when you search”
- The button would appear blue. Click on “Try an example”
- Generative AI (SGE) should now show results for you on Google search
Possible Challenges Posed by SGE to Google’s 1st Page Organic Listings
Securing top positions on Google is no easy feat. We consistently try to stand out from the competition and ensure that our website appears in the top results when people search for keywords related to our business. This is crucial because being at the forefront of Google not only boosts our credibility but also attracts a significant number of visitors who could potentially become customers.
Thus, Generative AI results getting the top spot on Google search has led to a lot of apprehensions, with the two most widely discussed challenges being::
- Impact on Organic Traffic: Some studies suggest that SGE could lead to a decrease in organic traffic directed to websites, as users might find all the information they need within the generated summaries.
- Reduced Click-Through Rates: If users are satisfied with the summaries, visuals, and suggestions provided by SGE, they might be less likely to click through to individual websites, potentially impacting website traffic and ad revenue.
But, wait, it doesn’t imply that the organic results appearing on the first page would become irrelevant as users may still seek for more information and scroll down to see other results.
Moreover, as with any AI-powered system, concerns exist regarding the transparency and accuracy of the information generated by SGE.
How to do SEO for SGE or AI Generative results?
Optimizing for SGE results is still a developing area, as the feature is still in its experimental phase. At Growth Accelerators, we have been reviewing the AI Generative results very closely and today’ I’ll share the key SEO activities we undertook to influence our client’s AI generative (SGE) results.
Client: LilacBuds
Industry: EdTech
Target keyword: Best MiM Consultants
Result Achieved: Mentioned and Recommended in Generative AI (SGE) Results!
Client: AKW Consultants
Industry: Audit and Tax
Target keyword: Best AML Consultants in Dubai
Result Achieved: #1 result in Generative AI (SGE) Results!
Based on our current understanding and insights of SGE, here are some of the Generative AI SEO strategies that we considered:
1. Technical SEO
We recognize that with Generative AI results, Technical SEO has gained even greater significance. Therefore, our focus has been on the technical aspects of SEO, ensuring that the websites’ Core Web Vitals are successfully met.
2. Crafting Valuable and Unique Content
As SGE prioritizes understanding user intent. We created comprehensive and informative content that addresses user intent and context effectively. Also, using Long-tail keywords that accurately reflect specific needs and inquiries.
3. Mentions on High DA sites
With Generative AI in place, mentions on high Domain Authority (DA) websites hold greater significance than basic backlink creation. We conducted thorough research to identify niche high DA platforms and ensure brand mentions on them.
Advanced SEO Has Become More Crucial Than Ever
Dear Readers, let’s dispel the myth together—” SEO is far from dead”. Remember, human nature is to search, and as long as search exists, there will be a need for optimization across platforms be it Google or Amazon.
Moreover, with the advent of Generative AI or SGE results, the need for advanced-level SEO becomes even more indispensable. Those possessing a strategic approach, analytical mind, and advanced SEO knowledge will be able to comprehend the evolution of search engines and deliver tangible results
The arrival of Search Generative Experience (SGE) marks a new era in search. While it presents challenges, it also opens up exciting possibilities for users, business owners, and SEO professionals.
By embracing this shift and adapting new strategies, we at Growth Accelerators ensure that our client’s business continues to reach their target audience in this evolving landscape.
5 Trending SEO Strategies for 2025 and Beyond
“2024 was nothing short of a rollercoaster year for SEO.”
From AI taking center stage to Google’s back-to-back 2024 core updates in March, August, November, and December, the search landscape has changed substantially. Beyond search engines like Google and Bing, platforms such as ChatGPT and Perplexity AI are gaining popularity, introducing new ways to access information.
Organic search remains a critical channel, contributing almost 53% of all website traffic.
That’s right! Your SEO strategies can make or break your digital presence. But here’s the catch: what worked yesterday might not work tomorrow. SEO isn’t just about ticking boxes, it’s all about blending proven practices with what’s trending now.
At Growth Accelerators, we’ve seen firsthand how being abreast with these changes and incorporating them into our strategies can lead to remarkable results. And now, we’re ready to spill the beans on the 5 SEO trends set to dominate 2025. Knowing these trends can help your business stay relevant, visible, and competitive in a constantly changing digital world.
In this post, let’s dive into the 5 most powerful SEO trends to make a place in your SEO strategy stack for 2025 and beyond:
1 – Embrace the evolution of AI
2 – Voice search is not a fad
3 – Increase focus on video search optimization
4 – Craft content fulfilling search intent
5 – Growing significance of Google Merchant Center
Embrace the evolution of AI
The world of SEO is transforming with the rise of AI-driven platforms like ChatGPT, Meta AI, Perplexity AI, as well as Google’s AI overviews that now appear prominently in search results. These platforms are reshaping how users search for and consume information, making it essential for businesses to adapt their strategies accordingly.
Screengrab of Google’s AI overview
When devising SEO strategies, it’s crucial to consider how your content can potentially feature in the answers provided by these AI platforms. At their core, these platforms prioritize USER EXPERIENCE. This means your website, blogs, and backlinks must be highly relevant, user-friendly, and informative.
For instance, one of our clients “Alamo Ad Valorem” ranks on Perplexity AI when a user searches for “Best property tax consultants in San Antonio”. What has really worked for them is content that highlights their USPs and a well-optimised website, which has led to their strong visibility on Google as well as AI platforms.
Screengrab of “Alamo Ad Valorem” getting visibility for a search query on Perplexity
While creating visibility on AI platform searches is crucial it is equally important to start using AI tools more promptly in your SEO work process. AI can help with tasks like coding, conducting competitor analysis, identifying keywords, and creating content. These tools not only improve efficiency but when used effectively they tend to enhance your overall SEO performance.
Thus, embrace AI in these two ways—optimizing for AI platforms and leveraging AI tools. This ensures your SEO strategies are future-ready, keeping you ahead in an ever-evolving digital landscape.
Voice search is not a Fad
Is Voice search optimization a part of your SEO strategy, YET? In case you’re still thinking, here are some voice search statistics that might trigger the need:
– 27% of the global online population is using voice search on mobile, as per Google reports
– 8.4 billion people worldwide are estimated to use voice assistants.
– 1 billion+ voice searches are performed every month.
Voice search has been evolving. Google’s improved Artificial intelligence has transformed Voice search in many ways, making it capable of comprehending and responding to user searches aptly.
Key strategies for voice search optimization:
Focus on long-tail, query-driven keywords: As a marketer, we need to understand that the user search behavior while typing the search query and when asking questions into voice search, is quite distinct. It has been observed, a user on voice search is seeking instant answers, fulfilling immediate needs.
Users tend to use more natural phrases and longer keywords when using voice search. For instance, when you type, you may put in a shorter search query like “San Francisco weather today”. However, when on voice search you may end up asking the complete question, “How is the weather in San Francisco Today?”
As a result, your voice search strategy must include more conversational and natural sounding keywords in the website content. This would help in ranking for the long-tail keywords.
Answer FAQs through your content: A lot of voice searches are query-based, starting with, What, Where, How, Who, Why, etc. To address these queries consider adding FAQs to your content and answer them in more of a conversational tone. Keep optimizing content to increase your chances of ranking in featured snippets, as websites ranking on Featured snippets get the most visibility on voice based searches.
Use schema markups: Schema markups give more clarity to search engines about the context of the content on your webpage. Further, it also helps Google to connect you with relevant searches. This improves your chances of ranking for specific queries made through voice search. Schema markup also helps your page to rank for featured snippets.
An important shift to note is the growing popularity of voice search among older adults, driven by the comfort and ease it offers, particularly for product-based searches.
Increase focus on Video Search Optimization
Video consumption increased substantially in 2024, and there’s no sign of it slowing down. According to a Hubspot study conducted in 2024, 89% of consumers said they want to see more videos from brands. This massive shift has transformed YouTube from just a video-watching platform to a full-blown search engine.
Even Google search has stepped up, now showing videos more prominently on the main search results page. Videos don’t just rank on Google for informational searches anymore, they’re also making their way into transactional queries, with video results fetched from platforms like YouTube, Instagram, TikTok, and brand websites.
A quick glance at Google search results today shows how videos are climbing to the top spots:
This means in 2025 brands will be leaning heavily on video content, but simply creating videos isn’t enough, you need to optimize them to rank higher and capture the right audience. Here are a few effective video optimization strategies:
1 – Video size and load time: Ensure videos are in formats like MP4 or WebM, which are compatible with most browsers and load faster.
2 – Platform-specific optimization: For YouTube SEO, use relevant keywords in the title, write detailed descriptions, and add the right hashtags. For Instagram, include meaningful captions and hashtags to improve visibility.
3 – Indexing website videos: Google now has stricter requirements for video indexing on a brand’s website. The video must be the primary focus of a dedicated watch page to get indexed. In simple terms, this means that the page should highlight the video as its main content
By following these strategies, brands can optimize their videos on different platforms and create strong visibility of their content.
Craft Content Fulfilling the Search Intent
In 2024, Google launched four core updates, an unprecedented move emphasizing the critical importance of content relevance. These updates had a significant impact on websites with low-quality or keyword-stuffed content, making it clear that only well-crafted, intent-driven content can succeed. With advancements in Google’s machine learning, the search engine can now better understand the intent behind user queries and deliver results that align with their needs. This makes intent optimization a key focus area for anyone aiming to rank on Google.
Performing a high-level keyword analysis wouldn’t be enough, rather you need to dig in deeper to decipher the search queries and the intent behind them such as; Is the user seeking specific information? Do they want to make a purchase? Are they looking for a list of options? With each search query, there is an intention that needs to be comprehended adequately to deliver an optimal user experience.
Our recommendations here:
- Go beyond keywords, understand the purpose behind each query to identify what the user is truly looking for.
- Build content that matches the audience needs and use more conversational tone to address query-based searches.
- Revisit older content and refine it to match current search intent and Google’s quality expectations.
- Make no mistake; write content for humans and not bots.
Growing significance of Google Merchant Center
Did you know that 85% of all product searches begin on platforms like Amazon or Google? This makes creating strong visibility on Google Search absolutely essential for eCommerce brands. To achieve this, many eCommerce businesses rely on Shopping Ads as a key strategy.
To run shopping Ads, advertisers need to link their website dashboard with Google’s Merchant Center. This integration allows Google to pull real-time inventory data and product details directly from the website, ensuring that ads display accurate and up-to-date information to potential customers.
Previously, only shopping ads could display product listings (refer to the screenshot below depicting shopping ads on Google search).
However, in its pursuit to outdo Amazon’s dominance in shopping searches, Google has introduced several changes in 2024. One of the most prominent one being the launch of revamped Merchant Center – Merchant Center Next in September 2024.
Now, users see product listings organically(for free) fetched through Merchant Center under sections like “Popular Products” and others. For example, the below screenshot shows product listings appear in the organic section-(popular products) and also under sponsored (shopping ads) on the right side of the page.
Moreover, Google’s search page for product based searches, specifically in the USA, now resemble that of a category page, offering multiple filters on the left-hand side, allowing users to refine results in real-time based on their preferences.
Screengrab from Google.com, the Section under refine results shows multiple filters
These advancements have significantly expanded the role of Merchant Center beyond shopping ads, making it a vital tool for eCommerce businesses to capture audience attention. If you’re an eCommerce company looking to dominate Google searches, here’s how you can optimize your Merchant Center listings:
- Ensure all your products are listed with complete and accurate details.
- Include target keywords and write user-friendly titles and descriptions that clearly convey the product’s value.
- Link your Google My Business reviews and website reviews to Merchant Center to display customer feedback on your listings.
- Connect your Google My Business to Merchant Center to enhance visibility for local searches.
The new Google Merchant Center opens up countless opportunities to build a stronger presence on Google Search, opportunities that were once limited to shopping ads. By optimizing your Merchant Center listings, you can effectively compete in Google’s ever-evolving eCommerce ecosystem.
Wrapping Up
User experience is the central point of most of the Google updates. If your SEO strategy revolves around improving the user experience of your website in terms of page speed, content relevancy, and site accessibility, SEO wouldn’t be as daunting as it sounds.
SEO is dynamic in nature; Google and other AI platforms are constantly advancing their machine learning capabilities to provide a more fulfilling experience to the users. Hence, today’s marketer needs to be proactive in not just adapting the changes but striving to stay ahead of the changes to have the edge on the competition.
At Growth Accelerators, a boutique SEO agency, we stay one step ahead by keeping abreast of the latest trends in the search landscape and acknowledge the importance of aligning our client’s SEO strategy with your business goals and target audience.
If you’re looking for a team that will partner with you to build stronger and effective visibility on search engines, write to us at info@groacc.com. We’d be delighted to schedule a consultation and help your brand thrive in the evolving digital ecosystem.
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Snapdeal’s Remarkable Comeback: Kunal Bahl’s Journey from Marketplace Giant to Shark Tank India Judge
Entrepreneurship is thriving in India, fueled by a booming economy and the bold aspirations of young minds eager to take risks. Amid this wave, Shark Tank India has emerged as a phenomenon, captivating audiences across generations since its debut in December 2021. Now gearing up for its fourth season, Shark Tank India has created quite a buzz by welcoming Mr. Kunal Bahl, Co-founder of Snapdeal, to its prestigious panel of judges.
Announced on 7th October 2024, Kunal Bahl’s addition to the show is more than just exciting news—it’s an invitation to revisit the incredible journey of Snapdeal, India’s first major online marketplace. Known for his resilience and entrepreneurial spirit, Kunal’s story resonates deeply with anyone who has faced challenges while chasing their dreams. His inclusion has sparked curiosity not just about Shark Tank but also about Snapdeal itself—a brand many remember as a pioneer of online shopping in India.
This season promises not only great business insights but also a closer look at the indomitable spirit of one of India’s most inspiring entrepreneurs.
Snapdeal: From the peak to the pivot
Back in 2014, Snapdeal was a household name, the go-to marketplace for shoppers across India, especially for electronics. It became synonymous with online shopping during its peak. However, like many businesses in the highly competitive e-commerce space, Snapdeal faced significant challenges and seemed to fade from the spotlight.
What many don’t know is the remarkable turnaround story that followed. Snapdeal redefined its focus, transforming into a value-driven marketplace that caters to the everyday needs of Indian consumers. Today, Snapdeal offers an extensive range of affordable products, from fashion and home care to kitchen essentials, baby products, and personal grooming.
Impressively, 90% of the products on Snapdeal are priced below ₹1,000.
Snapdeal has also doubled down on its promise of quality. With rigorous quality checks and a seamless delivery process, the platform is steadily rebuilding trust and becoming the dependable choice for budget-conscious shoppers in India.
The role of Shark Tank in brand visibility
Shark Tank India has become a powerhouse for driving visibility and engagement, offering not just a stage for budding entrepreneurs to showcase their ideas, but also a spotlight for the judges and the brands they represent. A great example is Vineeta Singh and Sugar Cosmetics, which saw a massive spike in searches and engagement during Shark Tank season 1, as per Google Trends.
Kunal Bahl’s debut as a judge in Season 4 is set to spark similar interest, drawing attention to Snapdeal. People are bound to be curious about where Snapdeal stands today and how it successfully pivoted to a value-focused marketplace. This increased visibility is likely to bring new buyers to the platform while giving existing sellers an exciting opportunity to thrive.
This moment feels like a turning point in Snapdeal’s journey, and all eyes are on the platform as it gears up to reclaim its spot as one of India’s leading marketplaces.
SEO and Digital Marketing: The Unsung Heroes Behind Brand Resurgence
In today’s fast-paced digital world, curiosity may spark conversations, but effective digital marketing transforms that interest into meaningful engagement. With Shark Tank India poised to generate a surge in online searches—be it for the judges, the brands, or the pitchers—leveraging a 360-degree digital marketing strategy becomes essential for brands looking to capitalize on this visibility.
Organic search is often the first stop for curious audiences. When people turn to Google to explore more about a brand or individual, it’s vital that they are directed to the right place—be it the brand’s official website, product pages, or content that accurately reflects its value proposition. This is where a thoughtfully crafted SEO strategy becomes indispensable. Organic marketing help reshape brand perception, builds trust, and turns curiosity into meaningful engagement.
Whether it’s rekindling interest in an established name like Snapdeal or introducing a new entrepreneurial vision, a robust digital presence ensures brands can turn searches into lasting connections.
Bottom line
Snapdeal’s story is a powerful reminder that resilience and perseverance can redefine success. Despite challenges, Snapdeal’s ability to adapt and pivot on its value-driven approach is an inspiring case study for businesses navigating tough phases. It demonstrates that failure is never final unless you accept it—a lesson every entrepreneur and brand can learn from.
As proud partners in Snapdeal’s Shark Tank journey, we have worked on crafting innovative SEO strategies to seize the moment and turn this visibility into a lasting impact. At Growth Accelerators, we echo Snapdeal’s value-driven philosophy by offering top-notch SEO services that are both high in quality and affordable. If your business is ready to rise above challenges and create sustainable growth, let’s connect and explore effective, out-of-the-box solutions tailored to your goals.
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Google’s November 2024 Core Update: What You Need to Know
Google is rolling out its third core update of 2024. Launched on November 11, the update is expected to take about two weeks to be fully implemented. Core updates, like this one, bring broad changes to Google’s search algorithms and systems, aimed at refining search results to make them even more useful.
Here’s what Google announced about the update:
Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
The rollout may take up to 2 weeks to complete.
Google’s core updates objective
Google consistently updates its systems to improve search results and enhance user experience. The November 2024 core update follows similar goals as the August 2024 update, with a strong focus on surfacing high-quality, people-first content. This means Google is prioritizing content created for real users—not just for search rankings.
Key focus of the November 2024 update
Google is emphasizing content that is helpful, reliable, and designed with users in mind. To align with this update, content creators should ensure their work is valuable, informative, and provides genuine answers to user questions. To self-assess your content’s value, here are some of the most essential questions Google recommends asking
- Does the content offer original information, reporting, research, or analysis?
- Is there a complete and comprehensive discussion of the topic?
- Is the content backed by credible sources or subject matter experts?
- Does it leave readers feeling informed about the topic?
For more guidance, check out Google’s recommendations on creating helpful content.
Will your website be impacted?
The effects of a core update are typically noticed once it’s fully rolled out, and sometimes even weeks afterward. Here’s what to look for post-update:
- Monitor rankings and traffic: Watch for any fluctuations in rankings or organic traffic. If there’s no change, keep monitoring for a few weeks to confirm stability.
- Slight drop in traffic: A small drop might be part of normal fluctuations. Keep an eye on this trend before making any changes.
- Significant drop in traffic: If you see a sudden and sharp drop in rankings and traffic, do a deeper analysis. See if specific pages are affected or if it’s site-wide. Avoid quick fixes—instead, focus on meaningful content improvements. Look at content quality, ensure you’re not over-optimizing with unnecessary keywords, and consider enhancing the user experience on your page with engaging content in form of images and videos.
How long will recovery take?
There’s no shortcut to recovery after a core update. Results could take days, weeks, or even months to stabilize, so patience and persistence are essential.
Stay tuned for a detailed post once the November 2024 core update has fully rolled out. At Growth Accelerators, we’re an expert SEO agency that stays on top of every Google update. Our team remains vigilant in assessing any impacts these changes may have on our clients’ sites, ready to adapt strategies as needed. For any questions about this update or support with your SEO goals, feel free to reach out to us at info@groacc.com.
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Step-By-Step SEO for Roofing Companies
Why Do Roofing Businesses Need Online Presence?
With the United States Roofing market size growing at a CAGR of 4.5% from 2023 to 2033, it becomes increasingly challenging to make your roofing services stand out and attract potential customers. In this competitive industry, catching the customer’s attention is essential for survival. The online world offers this valuable opportunity, but even here, appearing at the top of search engines for roofing services necessitates strategic SEO.
Search Engine Optimization (SEO) for roofing companies helps in building strong online presence by improving your website’s ranking on search engines. This, in turn, drives traffic to your site, generates sales, and ultimately boosts your company’s profitability.
Our Strategic Approach to Build Your Online Presence
Even if you have a website, it might not be reaching your potential customers. At Growth Accelerators, we use strategic Search Engine Optimization (SEO) to help businesses stand out.
Identifying Demographics and Goals
The very first step in building the online presence for the roofing industry is figuring out your target audience, their location, and their pain points.
For instance, if you own a company in San Antonio, can you serve all cities in Texas or Bexar County or just San Antonio?
After demographics define your goals clearly, such as:
- Lead generation
- Sales boost
- Engaging the audience
- Enhancing brand awareness
Understanding these aspects will help you tailor your online strategy effectively.
Result: Developing a tailored SEO strategy that aligns with the target demographic and business objectives.
Keyword and Competition Analysis
The next important research step is the identification of keywords that people often use on the browser to search for the best roofing company.
For example, ‘best roofing contractors near me’, ‘roof repair’ etc. Google Keyword Planner is one of the best tools to find such impactful keywords. Additionally, it is always helpful to conduct competitive research for the keywords that your competitors are using and gaining popularity among the clients.
Result: Discover high-impact keywords and gain a competitive edge over other roofing companies.
Technical SEO
Technical SEO is quite important for optimizing the backend of your roofing website, to ensure quick site load, user-friendly interface, and optimized structure. The roofing website first must be crawled and indexed by Google, for which the creation of an XML sitemap helps!
Result: A faster and more user-friendly website that ranks higher in roofing SEO.
Creating Content and Location-Based Pages
Creation of informative as well as engaging content including blog posts, descriptions of your roofing services, and work hours of your roofing business, along with the FAQ is key to building trust among your target audience.
It’s a great practice to have the location-based pages of the roofing services as it helps have a streamlined structure. For example, if a user is searching for roofing services in San Antonio, when lands on the San Antonio page then Google prefers such well-structured and targeted pages while enhancing the user experience.
Result: Quality content to engage customers and setting up location-based pages for roofing services for a higher ranking.
Doing Off-Page SEO and Creating Citations on Local Directories
Off-page SEO involves the activities done outside your website to enhance its visibility and credibility. One major aspect is building backlinks, which is not an overnight activity and takes time, but the more high-quality backlinks, the more authoritative your roofing service website will be.
Suppose, for your roofing company, it’s great to have your citations include the online mention of the name of your roofing business, its address, and phone number (NAP), on local directories and Google My Business. This improves local SEO, making it easier for local customers to find and contact you..
Result: Better search rankings through quality backlink building and improved local visibility with consistent online citations.
Why Choose Growth Accelerators for Your Roofing Brand?
In a competitive market of the roofing industry, it is immensely important to have a strong online visibility, which could be attained with strategic SEO for your roofing business and expand to reach your target audience.
We at Growth Accelerators have partnered with Roofing companies in the US and have helped them achieve exceptional results, making us a reliable partner in the industry.
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SEO vs. Google Ads: Which is Better?
We’re living in a digital age where “digital marketing” has become synonymous with the core marketing itself, making it an indispensable requirement for business growth. The world of digital marketing offers a wide range of platforms, allowing you to promote your business organically and through paid advertising.
Starting a new business often means working with a tight budget, and carefully considering every investment.So, businesses must figure out which platform best suits their goals and what steps to take.
In this blog, we’ll break down the differences between SEO and Google Ads, the two main pillars of digital marketing.
Let’s dive in and explore the differences between organic (SEO) and paid advertising (Google ads) and which strategy is the right fit for your business.
What is SEO?
Search Engine Optimisation, or SEO is the cornerstone of holistic marketing practices. It is the process of optimizing your website to boost its visibility on the SERPS (search engine result pages ) and attract potential consumers to achieve primary business goals.
The process makes use of several strategies, including on-page optimization, technical optimization, keyword research, link building, and quality content creation to rank higher in search engines. The ultimate aim of SEO is to improve organic website traffic and generate leads for enhanced business growth.
According to research, 68% of online experiences begin with a search engine and SEO brings more than 1000% of traffic to your doorstep compared to organic social media.
What are Google Ads?
As the name suggests, Google Ads is an advertising platform to create ads online to promote your business, sell your product and services, and increase traffic to your website. With Google Ads, you bid on specific keywords related to your business and pay each time someone clicks on your ad displayed at the top of search results.
Since 92.26% of global searches take place on Google, Google Ads is a preferred choice by over 3 in 5 businesses globally. This is not all, the same research states that 63% of people have clicked on Google Ads, highlighting their effectiveness in attracting immediate attention.
Where do SEO and Google Ads listings appear on search engines?
When you visit Google’s search page, you’ll typically find a search query box where you can input keywords.
Let’ s enter the keyword ‘affordable hotels near me’ on the Google search engine and press the ‘Enter’ key. Here’s the outcome.
In the results, you’ll find three main sections: sponsored listings (Google Ads), Google Maps, which includes your map listing, and approximately ten website listings generated through SEO efforts.
So, if you see the screenshot given above, the first result is that of Booking.com which is marked as Sponsored indicating that it is a Google Ad.
On the same page, if we scroll down, we can see map listings as follows:
If we further scroll down, we can see various results ranked on the basis of SEO efforts as follows:
SEO vs Google Ads
Though both SEO and Google Ads share common objectives, they are fundamentally distinct from each other. While SEO is a long-term strategy that helps you build a loyal audience, Google Ads can help in generating quick traffic.
Here are 6 of the major differences between SEO and Google ads strategies:
| Feature | SEO | Google Ads |
| Time | Results take a longer time | Google Ads yield quick results |
| Traffic | Generates regular traffic | Traffic is generated for the campaign duration only |
| Cost for clicking | No cost per click | You pay for every click |
| Placement | SEO helps in placement in search results, Google images, Google maps | Ads can be placed in search engines and Google-partnered websites also |
| Duration | Ideal for long-term and sustainable marketing goals | Ideal for short-term results |
| Keywords | Keywords horizon is paced up gradually month over month | No limit on the number of keywords from the very beginning |
Do Google Ads help with SEO?
Now that we have established how useful both SEO and Google Ads are in their ways, it is fair to understand that when used simultaneously, Google Ads can help with SEO rankings.
By strategically integrating Google Ads with SEO, you can effectively enhance your website’s visibility and generate paid traffic, particularly when your Search Engine Results are not on page 1.
Additionally, Google Ads can help brands test consumer responses to certain keywords. They can run ads on proposed keywords they are planning to use and track customers who click on Google Ads to see the response on their landing page. Keywords that generate more traffic as well as conversions can then be considered a higher priority and used strategically in SEO.
How can SEO help with Google Ads?
Similarly, keywords from SEO activities can be used to tap into the right opportunity for Google Ads. Finding keywords with higher search rates means there is also a higher competition to climb the Search Engine rankings. This makes them an ideal candidate for Google Ads.
As a brand, understanding the key differences and benefits of Google Ads and SEO can help in the right digital strategy and increase web presence for long-term success.
Closing Thoughts
Whether you’re devising a plan for a burgeoning startup or managing an already established business, your overarching objective will shape the trajectory of your digital marketing strategy. Key factors such as budget considerations, target audience definition, and campaign duration are pivotal in this process.
Should you seek proficiency in crafting a tailored digital marketing strategy, look no further than Growth Accelerators. We specialize in developing comprehensive strategies that seamlessly integrate various platforms. As we guide our clients towards organic success through avenues like SEO, we concurrently assist in optimizing and reducing their paid advertising expenditure.
At Growth Accelerators, we are eager to offer our expertise, years of experience, and the right tools to ensure the profitability of your digital marketing endeavors. Feel free to reach out to us, and let’s collaboratively propel your digital marketing campaign towards success.
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Step-by-Step Process to Set up Google Analytics GA4
Understanding your website’s traffic is crucial for business owners or marketers. Google Analytics is a powerful tool developed by Google that provides detailed insights into user behavior on your website. It helps you track where your website traffic is coming from, how long visitors stay, and whether they’re engaging with your content. You can also identify which marketing channels are driving the most traffic and conversions, whether it’s through Google organic search, paid ads, social media, or email campaigns.
In July 2023, Google shifted from the old version of Google Analytics (Universal Analytics) to GA4, which is the newer setup. Want to set up GA4 for your website?
Here’s a simple guide to help you get started with Google Analytics GA4 for your website.
Steps for Setting up Google Analytics 4
SETP 1
Go to https://analytics.google.com/analytics/ and login with your Gmail id
SETP 2
Click on “Start Measuring” Button
SETP 3
Provide the name of your account as mentioned here (Usually a company name).
Click “Next” after providing the company name.
SETP 4
Provide a “Property Name” here (usually same as Account Name), and select “Reporting Time Zone” and “Currency”.
Click “Next” after selecting the appropriate option.
SETP 5
Provide the details “About Your Business” by selecting the option relevant to your business, such as industry category, business size, and how you intend to use Google Analytics for your business.
Click “Next” after selecting the appropriate option.
SETP 6
Choose your goal from the options given and then click on “Create button”
SETP 7
Check the relevant boxes to accept the Data Processing Terms as required by GDPR and the Measurement Controller–Controller Data Protection Terms of the data.
Now Click “I Accept”.
SETP 8
Accepting the terms will land you on the “Web Stream Details” screen, where you can click on the web.
Now Click “Create Stream”.
SETP 9
To get the Google Analytics code click on – Install Manually. Copy the code and paste it into the code of every page of your website, immediately after the <head> element.
Incase you do not know how to add code on websites’ backend you may seek help from your website developer or tech team.
Congrats!!! You have successfully created
Google Analytics 4 Property!
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How to Check if My Google Analytics Account is Tracking Traffic Data?
Once you’ve set up your Google Analytics property, the next step is to make sure it’s tracking data correctly. Here’s a simple way to check:
- Open your Google Analytics account.
- In the left menu bar, click on “Reports.”
- Then, navigate to the “Realtime” report.
Now, go to your website using a different browser or device. Navigate around your site for a minute or two.Back in your Google Analytics dashboard, under the Realtime report, you should see at least one active user. If you see this, it means that Google Analytics is properly tracking data from your website in real-time.
This real-time check is a great way to confirm that everything is set up and working as expected with your Google Analytics account.
Learn to Share your Google Analytics Access
Sharing Google Analytics access with your team or colleagues can be useful for collaboration.
To give a new user access to your Google Analytics, follow the below steps.
SETP 1
Login to your Google Analytics account
SETP 2
Click on “Admin” in the bottom left-hand corner
SETP 3
Click “Account Access Management”
SETP 4
Click the Blue + symbol in the top right corner and select “Add Users”
SETP 5
Enter the email address you wish to give the access of your GA property. Select the level of access
Click “Add” in the top right-hand corner.
By following these steps, you can easily share access to your Google Analytics account with your team or counterparts, allowing them to view and analyse the data as per their assigned permissions. This promotes collaboration and helps in optimising your website’s performance based on collective insights.
Summing up
GA4 is an essential tool for understanding website performance and optimising it to enhance user experience. At Growth Accelerators, we specialize in setting up and leveraging GA data to boost our clients’ SEO performance, improve their conversion rate on the website and above all help create seamless user experience.
