Reddit’s SEO Rise: Why Brands Cannot Ignore Presence on Reddit
Search engines, especially Google, have evolved dramatically over the last couple of years. One major shift? The increasing dominance of forum-based content in the search results, especially for question-based and discussion-driven queries.
It’s now common to see Reddit and Quora posts on the first page of Google, sometimes even outranking official brand pages or major...
Local SEO in the AI Era: A Simple Guide for Small Businesses
Today’s search experience is powered more and more by AI tools like ChatGPT and Google AI overviews, which deliver quick, summarized answers right on the results page. As a specialized SEO company for small businesses, we’ve noticed that this shift has led many business owners to worry that local SEO is losing its impact or becoming obsolete.
That said, the truth of the...
AI SEO Demystified: Effective Strategies and the Myth of a Perfect Solution
As an SEO strategist and agency owner, I’ve closely witnessed the rapid evolution of the digital landscape, especially over the past year with the rise of AI-driven tools like ChatGPT, Google’s AI Overviews, and other emerging platforms. While some have questioned whether SEO still holds value in this era of zero-click searches, the reality is that SEO is far from obsolete...
Zero-Click Searches: A Brand’s Guide to Thriving in the New SEO Landscape
In simple terms, zero-click searches refer to search queries where the user finds the information they need right on the search results page, without having to click on any of the links. For example, if someone searches for the current weather, Google will show the temperature and forecast right at the top of the results page. The user gets their answer instantly, without...
ChatGPT’s New Shopping Feature: What Brands Need to Know
Did a customer recently mention they found your brand on ChatGPT before making a purchase? If not yet, it’s likely just a matter of time.
On April 28, 2025, OpenAI launched its new shopping feature within ChatGPT. Users can now search for products, compare options, read reviews, check prices, and get direct purchase links to the brand’s website. This ChatGPT shopping...
What is AEO and How to Optimize your Website for the Answer Engines
We’re living in the age of Artificial Intelligence, and 2024 marked a major shift in how and where people search for information online.
For over a decade, Google has been the dominant player in the search space, handling billions of queries every day. But things are changing. Today, people want faster answers and simpler, more direct information. Instead of scrolling...
