As an SEO strategist and agency owner, I’ve closely witnessed the rapid evolution of the digital landscape, especially over the past year with the rise of AI-driven tools like ChatGPT, Google’s AI Overviews, and other emerging platforms. While some have questioned whether SEO still holds value in this era of zero-click searches, the reality is that SEO is far from obsolete...

In simple terms, zero-click searches refer to search queries where the user finds the information they need right on the search results page, without having to click on any of the links. For example, if someone searches for the current weather, Google will show the temperature and forecast right at the top of the results page. The user gets their answer instantly, without...

Did a customer recently mention they found your brand on ChatGPT before making a purchase? If not yet, it’s likely just a matter of time. On April 28, 2025, OpenAI launched its new shopping feature within ChatGPT. Users can now search for products, compare options, read reviews, check prices, and get direct purchase links to the brand’s website. This ChatGPT shopping...

We’re living in the age of Artificial Intelligence, and 2024 marked a major shift in how and where people search for information online. For over a decade, Google has been the dominant player in the search space, handling billions of queries every day. But things are changing. Today, people want faster answers and simpler, more direct information. Instead of scrolling...

Trying to get your business or brand discovered on ChatGPT? Here’s a key insight: Your approach needs to be tailored to your industry and how ChatGPT processes information in that particular category. Let’s break it down.

Understanding and submitting your sitemap is crucial for SEO success. A sitemap tells search engines how your website is structured and which pages are most important. This guide walks you through generating a sitemap, submitting it to your website and Google Search Console, and resolving common errors.