Google Search Console (GSC) earlier known as Webmaster, is a free tool by Google that helps monitor and troubleshoot a website’s presence in search results. It provides insights into indexing status, search queries, website performance, and potential issues affecting...

If you’re here, reading this post, I am certain you already know the importance of SEO and the impact it can have on your business. Whether a small business, a start-up, or an established multinational, all strive to create visibility amongst the people that matter the most...

We know how disheartening it is to see such reviews when you do your best to deliver quality. That said, having a negative review isn’t the end of the world. Infact, it is healthy to have few negative reviews along with the positive ones, as it shows you are a real business...

The search landscape is evolving, and Google’s Search Generative Experience (SGE) stands at the forefront of this exciting transformation. By leveraging the power of artificial intelligence (AI), SGE aims to revolutionize how we search for information, moving beyond...

From AI taking center stage to Google’s back-to-back 2024 core updates in March, August, November, and December, the search landscape has changed substantially. Beyond search engines like Google and Bing, platforms such as ChatGPT and Perplexity AI are gaining popularity,...