There is a common method for categorizing the content of your website: structured data, also known as schema markup. You may think of it as giving search engines like Google, Bing, and other search engine a comprehensive roadmap of the content on your page. Search engines can comprehend the meaning and context of text rather than merely viewing it in its raw form.

Having a well-optimized Google My Business (GMB) profile is essential for businesses looking to enhance their online presence. A GMB profile helps customers find your business, access essential details, and leave reviews. If you’re a business owner or marketer, setting up your GMB profile correctly can significantly boost your local SEO. Here’s a step-by-step guide to help...

Google Search Console (GSC) earlier known as Webmaster, is a free tool by Google that helps monitor and troubleshoot a website’s presence in search results. It provides insights into indexing status, search queries, website performance, and potential issues affecting rankings, thus, a crucial tools used in Google Search Engine Optimization. If you haven’t set up Google...

If you’re here, reading this post, I am certain you already know the importance of SEO and the impact it can have on your business. Whether a small business, a start-up, or an established multinational, all strive to create visibility amongst the people that matter the most to their business i.e., the potential customers. In an age, when the search landscape is constantly...

We know how disheartening it is to see such reviews when you do your best to deliver quality. That said, having a negative review isn’t the end of the world. Infact, it is healthy to have few negative reviews along with the positive ones, as it shows you are a real business with genuine reviews from real customers. So, it is fine to have a small percentage of negative...

The search landscape is evolving, and Google’s Search Generative Experience (SGE) stands at the forefront of this exciting transformation. By leveraging the power of artificial intelligence (AI), SGE aims to revolutionize how we search for information, moving beyond keyword-driven results and towards a more natural, conversational approach. SGE, with its deep understanding...