47 keywords on the front page in less than 6 months
The Client
Hipposeal, is a Pennsylvania based asphalt paving and cement repair company.
The Objective
Client had NIL traffic to their website. They were looking for getting relevant organic traffic to the website and converting traffic to inquiries.
The Competition
Competing against established asphalt companies that were large franchises and others that were on the front page for years.
The Result
1- Over 47 commercial keywords ranking on front page of Google in less than 6 months
2- Call volume increased to a point where the client mentioned that he cannot handle the same!
3- Client secured large asphalt projects in the first few months itself.
4- Organic traffic growth by over 180%
I had a website for over a year with little little result. After enlisting GA, I received call after call. Miss Agarwal advised us on a plan. We accomplished those goals, and are very comfortable with them. I will definitely continue to use this outfit.
Frank Summa
Owner, Hipposeal
Traffic
Continuous growth in organic traffic
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Google My Business (GMB)
In the 6th month of optimization, client received over 400 profile views and had most keywords of his GMB ranking in the maps section of the Google front page.
So, here's what we did to achieve these results
Our SEO strategy for Hipposeal
Initial understanding / Target Audience Profiling / Research
Since each SEO project is a custom project for GA, we always start out with understanding the goals and objectives of the business, their customer profiling and if the business in local in its nature (like Hipposeal), then understanding the local landscape and needs.
Competitor Analysis and planning our SEO Game Plan
To conquer the front page, its important to know who is ruling the front page! The client had stiff competition from other asphalt companies who had been on the front page of most search engines for years. Hence, we had to do something different that would knock off competition. We researched to find some loopholes in the SEO of the existing competitors and take advantage of that.
Adding multiple location pages/landing pages/city based pages to target local audience
In the physical world, if you have to target different cities you erect different physical billboards in different cities. Think of location pages/city-based pages to be your online billboards that need to be erected/added to your website to target the local audiences of each city that you wish to offer services in. Hence meticulously designed location pages were added and optimized for each city and service that the client wanted to offer in that city. With our manual indexing process, we were able to have Google quickly crawl and index each of these location pages and rank them on the front page!
Google My Business Profile
The clientโs GMB profile was dormant. We had to revive the same and optimize it smartly. Client worked with us to get Google reviews posted on his GMB profile and we kept the profile buzzing by adding relevant GMB posts. Lo and behold, the clientโs GMB profile was ranking in the 3-pack section (map section) of the Google front page for most of the keywords that we targeted.
Off-Page SEO/Backlinks
Since our competition was with larger franchises, we ensured very high quality backlinking/off page SEO for our client to ensure that we can capture and retain the top few positions on the Google front page.
Result
Our client got so many high quality, well-paying projects that he mentioned to us that he wanted to simply rest over winter and reap the fruits of his hard work โ no more snow ploughing in winters โฆ just travelling and enjoying the few months until snow melts and the roads are ready for asphalt work again!
๐ ๐ฐ๐ถ๐ณ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ฉ๐ฆ๐ณ๐ฆ! ๐๐ง ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ, ๐ช๐ต’๐ด ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ ๐๐๐ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฐ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ด. ๐๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ ๐๐ณ๐ฐ๐ธ๐ต๐ฉ ๐๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ๐ด, ๐ข ๐ฃ๐ฐ๐ถ๐ต๐ช๐ฒ๐ถ๐ฆ ๐๐๐ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ!
