47 keywords on the front page in less than 6 months
The Client
Hipposeal, is a Pennsylvania based asphalt paving and cement repair company.
The Objective
Client had NIL traffic to their website. They were looking for getting relevant organic traffic to the website and converting traffic to inquiries.
The Competition
Competing against established asphalt companies that were large franchises and others that were on the front page for years.
The Result
1- Over 47 commercial keywords ranking on front page of Google in less than 6 months
2- Call volume increased to a point where the client mentioned that he cannot handle the same!
3- Client secured large asphalt projects in the first few months itself.
4- Organic traffic growth by over 180%
I had a website for over a year with little little result. After enlisting GA, I received call after call. Miss Agarwal advised us on a plan. We accomplished those goals, and are very comfortable with them. I will definitely continue to use this outfit.
Frank Summa
Owner, Hipposeal
Traffic
Continuous growth in organic traffic
Google My Business (GMB)
In the 6th month of optimization, client received over 400 profile views and had most keywords of his GMB ranking in the maps section of the Google front page.
So, here's what we did to achieve these results
Our SEO strategy for Hipposeal
Initial understanding / Target Audience Profiling / Research
Since each SEO project is a custom project for GA, we always start out with understanding the goals and objectives of the business, their customer profiling and if the business in local in its nature (like Hipposeal), then understanding the local landscape and needs.
Competitor Analysis and planning our SEO Game Plan
To conquer the front page, its important to know who is ruling the front page! The client had stiff competition from other asphalt companies who had been on the front page of most search engines for years. Hence, we had to do something different that would knock off competition. We researched to find some loopholes in the SEO of the existing competitors and take advantage of that.
Adding multiple location pages/landing pages/city based pages to target local audience
In the physical world, if you have to target different cities you erect different physical billboards in different cities. Think of location pages/city-based pages to be your online billboards that need to be erected/added to your website to target the local audiences of each city that you wish to offer services in. Hence meticulously designed location pages were added and optimized for each city and service that the client wanted to offer in that city. With our manual indexing process, we were able to have Google quickly crawl and index each of these location pages and rank them on the front page!
Google My Business Profile
The client’s GMB profile was dormant. We had to revive the same and optimize it smartly. Client worked with us to get Google reviews posted on his GMB profile and we kept the profile buzzing by adding relevant GMB posts. Lo and behold, the client’s GMB profile was ranking in the 3-pack section (map section) of the Google front page for most of the keywords that we targeted.
Off-Page SEO/Backlinks
Since our competition was with larger franchises, we ensured very high quality backlinking/off page SEO for our client to ensure that we can capture and retain the top few positions on the Google front page.
Result
Our client got so many high quality, well-paying projects that he mentioned to us that he wanted to simply rest over winter and reap the fruits of his hard work – no more snow ploughing in winters … just travelling and enjoying the few months until snow melts and the roads are ready for asphalt work again!
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
