AI SEO/GEO for a growing outdoor-first ecommerce brand
The Client
Reccy is a D2C outdoor gear and athleisure brand in India, built around high-performance, multi-function apparel and accessories made for activities like trekking, hiking, and cycling.
The Objective
- Build visibility on AI platforms (ChatGPT, Google AI Overviews, Gemini) for high-intent outdoor gear prompts.
- Grow organic discovery and traffic for core product categories (trek pants, tees, sunglasses).
- Make the website messaging aligned with both users and AI systems, to understand what Reccy is best known for.
The Competition
Outdoor and athleisure is dominated by big, established brands (Decathlon, Wildcraft, Columbia, etc.).
The common belief is that only large brands can “win” GEO visibility, because AI tools tend to trust familiar names first. Reccy needed to earn that same credibility as a smaller, fast-growing brand.
The Result
AI Platform Visibility
- Strong visibility across ChatGPT, Gemini, and Google AI Overviews for relevant outdoor gear prompts (tracked by our GEO monitoring).
- Clear positioning in outdoor use-cases where intent is highest (trekking pants, breathable tees, cycling sunglasses).
Organic Growth
- 160% organic traffic growth between March 2025 and February 2026.
Incredibly professional and SEO experts! Started with a 3-month pilot, but their outstanding performance had us extending our partnership after just two months. Highly recommend them for Shopify store SEO and GEO
Strong Visibility on ChatGPT
Prompt: “Which brands offer versatile trekking cargo pants for both men and women”
Result:Reccy appears as a recommended option.
Recommended on Gemini
Query: “outdoor trekking t-shirts”
Result: Reccy appears in recommended brands in India
Traffic
160% organic traffic growth between March 2025 and February 2026
So, here’s what we did to achieve this impact
Our AEO/GEO Strategy for Reccy
Understanding the product, category, and deep competition analysis
When Reccy came to us, the challenge wasn’t only rankings. It was standing out in a category where bigger brands dominate mindshare.
We began by:
- Clarifying Reccy’s strongest product wedge: outdoor-first essentials (trek pants, performance tees, sunglasses).
- Mapping buyer intent around real activities (trekking, cycling, travel) and conditions (monsoon, heat, cold treks).
Reviewing competitor messaging to spot gaps Reccy could own (clear feature-to-use-case explanation, not generic “activewear” claims).
Building AI-first visibility (ChatGPT, Gemini, Google AI Overviews)
To win GEO visibility, we focused on making it easy for AI systems to confidently associate Reccy with specific outdoor use-cases and product strengths.
This included work such as:
- Strengthening category signals (what the product is, who it’s for, what conditions it works in).
- Structuring content so it’s “extractable” (clear feature blocks, FAQs, quick comparisons, care + usage guidance).
Reinforcing consistent language around key performance features (quick-dry, water-repellent, breathable, secure storage, UV protection).
Upgrading the website with content that’s truly user-friendly
This was the biggest lever.
Instead of writing “marketing copy,” we worked with the client to make product content feel like a helpful gear guide- clear, specific, and activity-led.
Examples of what we leaned into across key categories:
- Trekking pants: water-repellent + quick-dry positioning, fabric clarity, and why trekking pants beat jeans for hikes.
- Performance tees: breathable, moisture-wicking, fast-drying, and chafe-resistant benefits explained in plain language.
- Sunglasses: UV protection plus practical performance needs like fog/scratch resistance and a secure fit for rides.
This improved traditional SEO relevance and also helped AI platforms “understand” what Reccy stands for, because the site became clearer, more specific, and easier to trust.
Ongoing impact
Reccy is now showing up in AI-driven discovery moments where people shortlist brands early, often before they visit websites. For a smaller ecommerce brand competing with giants, this is exactly the GEO advantage: clarity earns you visibility.
