To Be Or Not To Act – Acting Classes
A 458% increase in Organic Traffic
in 7 months
The Client
TO BE OR NOT TO ACT is a company founded by Jo Kelly, offering online acting coaching to enable actors to deliver incredibly truthful performances.
The Objective
- To rank on Google’s top position for keywords searched by aspiring actors
- Bring relevant traffic to the website from the US and UK
- Generate quality leads
The Competition
Los Angeles is considered the mecca of acting schools and the competition was steep on Google search
The Result
Rankings
1 – Ranking in top 3 positions for keywords like “famous acting coaches”, “best acting coach in LA”
Traffic
1 – 458% increase in organic traffic in 7 months
2 – 488% increase in new users on the website
Our organic traffic has increased by over 400%, since the Growth Accelerators team started managing our SEO. Our traffic has not only increased from the US, but also a tremendous increase in traffic from the UK. We have achieved a significant increase in our lead numbers. Our presence and visibility on Google’s first page is phenomenal.
Jo Kelly
Founder, TO BE OR NOT TO ACT
Rankings
Jo Kelly on Google’s Knowledge Panel for Top Acting Coaches
Traffic
Organic Traffic growth of ~458% in just 7 months
So, here's what we did to achieve these results
Our SEO strategy for To Be Or Not To Act
Detailed SEO Audit, Competitor Analysis and Keyword Research
Since the website was not being ranked by the Search Engines, we started our work with a comprehensive SEO Audit of the website. Our market analysis team conducted a detailed study of the competing websites that were being awarded top positions by Google.
This served two purposes:
- It provided us insights into the website from an On-Page SEO perspective
- Helped us identify potential gaps and areas of improvement
Detailed Keyword research was done to ensure that we were targeting relevant search terms keeping in view the client’s audience.
Based on the above, we drew up our recommendations for the client that included both technical and content related improvements.
Re-Writing Website Copy and New Page Suggestions
The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create keyword rich internal anchors. New web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.
On – Page Optimization
The on-page optimization for To Be Or Not to Act was done meticulously. From your basic meta title/descriptions, headers, image optimizations, schemas to the deploying of 15+ years of understanding in what works best in which situation for on-page optimizations. We created internal links using keyword-rich anchor text and ensured that each page had relevant internal links pointing to and from it. We used a variety of primary and secondary keywords, being very careful to not over-use any keyphrase.
Off – Page Strategy
Our competitor analysis revealed the kind of off-page SEO efforts that the client’s competitors were undertaking. Our strategy was to spread our client’s online wings into multiple high Domain Authority platforms. Aggressive yet relevant and good quality backlinks were created for the client.
Google My Business (GMB) Optimization
To create geo-specific visibility, GMB optimization strategy was prepared. GMB profile was updated and fully optimized and kept alive with regular posts and reviews. This helped in creation of Brand presence at the target location.
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
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Changing Paces – Accessibility Consultants
Ranked #1 on Google by outranking
Government Websites
The Client
Changing Paces is Ontario, Canada based organization. It provides AODA accessibility standards training to organizations across the province and accessible customer service across the globe.
The Objective
- Gain increased visibility on popular search engines
- Increasing the brand visibility
- Turn increased traffic into paying customers
The Competition
The competition in this segment was stiff and was with most of the Government websites. AODA is an Act and ranking of government websites was high.
The Result
Rankings
1 – Featured Snippet for Multiple Keywords
2 – Google Maps Top 3 positions for multiple keywords
3 – 32 keywords on 1st page out of total 60 target keywords
Traffic
1 – Growth in relevant traffic from Ontario.
2 – Achieved 65% growth in traffic in 6 months.
Growth accelerators team is rock solid. They're professional, reliable, prompt and dependable. They've taken my website from buried in search results to highlighted on page 1 of Google. I would highly recommend their services.
Trish Robichaud
Founder, Changing Paces
Rankings
Keyword ranking as Featured Snippet
Traffic
Organic Traffic growth of ~65% from Ontario in 6 months
So, here's what we did to achieve these results
We followed 5 step strategy to rank #1 on Google
Keyword Research and Competitor Analysis
We carried out keyword research using SEMRush Pro and Google’s Keyword Planner.
We also conducted three competitor analyses to gain additional insights into the marketplace and identify potential keyword gaps.
We used this data to identify the most effective keywords to target for each of Changing Paces’s service pages. As well as being focused on search volume, we wanted to ensure that we were targeting relevant search terms in keeping with client’s audience.
Based on our findings from the SEO audit, keyword research and competitor analyses, we drew up a list of recommendations on how to improve the website’s presence on search engines and increase relevant traffic to the site. Our recommendations included both technical and content-related improvements.
Content Creation
AODA Customer service training and accessibility customer service training were the primary services of the client. These were not being targeted appropriately.
Conceptualization, content creation, designing and implementation of AODA page was done by us to target all AODA related keywords and rank the client on these search terms.
As some of the pages were thin on copy, we ensured that each page was enriched with sufficient content for Google to index and for us to create keyword-rich internal anchors.
For each of the existing pages, we allocated one primary keyphrase and two secondary keyphrases, which we used in the page titles and meta descriptions. We also made sure that each phrase appeared at least once in the body copy.
On – Page Optimization
To begin with, we ensured that the headings and subheadings on each page were given an appropriate header tag in keeping with their appropriate page hierarchy.
We created internal links using keyword-rich anchor text, ensuring that we had at least one internal link pointing to and from each page. We used a variety of primary and secondary key terms, being extra-careful not to use the same keyphrase twice.
We added image alt text to all the images throughout the site, making sure that each description accurately described the image in question.
We also created additional internal links from the site to the new AODA page.
Off – Page Strategy
We did a detailed competitor analysis of backlinks using the software ahrefs. Then we did the research on clients existing content which is bringing maximum traffic.
Our strategy was writing link bait content to attract maximum links based on the research.
Aggressive backlinks were created with sites having high Domain Authority (DA) and Page Authority (PA)
Google My Business (GMB) Optimization
To create Geo specific visibility, GMB optimization strategy was prepared. We looked into the consistency of NAP across the website and GMB listing.
Company profile was being updated and reviews are posted constantly for increase in visibility and creation of brand presence within the target location
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
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Let's Discuss
SALTY – Fashion Jewellery Online
From Start - up to 152k monthly
organic traffic in 15 months
The Client
SALTY is a fashion jewelry brand and had a vision to become a go-to destination for both men’s jewelry and women jewelry enthusiasts
The Objective
- Increase in Organic Traffic
- Larger pool of keywords on 1st page
- Increase in organic transactions on the website
The Competition
The competitors were not only other fashion jewelry brands, but also popular marketplaces like Myntra, Ajio, Nykaa Fashion and Amazon.
The Result
Rankings
1 – Google 1st page ranking for ~1,100 keywords
2 – Google Top 3 positions for ~300 keywords
3 – In total ~14.8k keywords in SERP
Traffic
1 – Organic traffic growth from 721 to 152k in 15 months
We worked with Growth Accelerators team to improve digital presence and SEO for SALTY and were really happy with the quality of work. They are super professional and organised in the work they undertake and deliver quality results. Recommended.
Kanishk Garg
Co-Founder, SALTY
Rankings
From 13 Keywords to 1,100 keywords on Google 1st Page
Traffic
Organic Traffic from 721 to ~152k in 15 months
So, here's what we did to achieve these results
Keyword Research and Competitor Analysis
We carried out keyword research using SEMrush, Google’s Keyword Planner and Google Search Console (since it was already setup earlier by client)
The competitors were not only other fashion jewelry brands, but also popular marketplaces like Myntra, Ajio, Nykaa Fashion and Amazon. A very detailed keyword research was done to identify the combination of keywords our competitors were ranking on.
Based on our research a comprehensive list of keywords were prepared which aligns to client’s brand positioning, covers their categories and targets the type of audience which is relevant to client’s business
This laid down a rock-solid foundation to start with our SEO implementations.
Creation of Event Pages
As per our business research and understanding of the industry, fashion jewelry witnesses peak during festival/events like Valentine day, Diwali, Rakshabandhan, Garba, Christmas, New Year etc. Hence, we suggested creation of specific event/festival based pages
Detailed keyword research was done, specific url suggestion and content suggestion was shared for creation of those pages. The key was to have those pages on the website atleast 2-3 months in advance
Creation of Metas, Technical SEO, On-page implementations were done for those newly created pages. Specific products suitable to the events were also suggested to be added there for higher transaction rates
What we achieved: Multiple event based keywords ranking on Google 1st page. As a result, we have seen high spike in organic traffic and transactions during these events/festivals season.
On – Page Optimization
Firstly, we started by assigning suitable header tags to headings and subheadings on every page, maintaining alignment with their respective page structures.
Next, we established internal links using anchor text rich in keywords, making certain that each page had at least one internal link leading to and from it. We employed a range of primary and secondary keywords, taking care to avoid duplicate keyphrases.
Furthermore, we incorporated alt text for all images across the website, ensuring that each description precisely represented the corresponding image.
Targeting through Blogs
The target audience is youth – college going students, young working population who would wear latest trendy office wear jewelry to workplace, casual gifting to friends and relatives. Keeping this in mind the blog topics were not just limited to fashion jewelry.
Idea was to bring more relevant audience to the website, hence blogs on latest office wear apparels, how to guides, fashion trends, gifting ideas, festival celebrations were posted on the website.
The blogs were optimized, and internal linking was done to our respective category/product pages.
This has helped in bringing relevant audience to the website and increased the popularity of the brand amongst the youth.
Adding more Collections
The journey never stops.
We exploded our keyword horizon by adding more collection pages. After key categories and event-based pages, we suggested to have color-based pages. To cater to specific color based searches, we have suggested creation of respective pages.
The traffic boomed with the addition of many collection pages and targeting in-numerable combination of keywords.
Its still the beginning, key to successful SEO is strategize and re-strategize, we will keep on adding other collection pages to make it a brand that appear for any probable combination of keyword when it comes to fashion jewelry for men and women
Off – Page Strategy
We did a detailed competitor analysis of backlinks using the software ahrefs. Then we did the research on clients existing content which is bringing maximum traffic.
Our strategy was writing link bait content to attract maximum links based on the research.
Aggressive backlinks were created with sites having high Domain Authority (DA) and Page Authority (PA)
𝘠𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘩𝘦𝘳𝘦! 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘚𝘌𝘖 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴. 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳𝘴, 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦!
