Given the intense competition in the market, a deep competitor analysis was crucial. Our client had already added a significant amount of content to the website, but it wasn’t yielding the desired results. Upon assessment, we found that while the content was of good quality, it lacked proper structure and organization.

To address this, we implemented structural changes to enhance readability and user experience. We also worked closely with the client to gather detailed procedure information and optimized the website by presenting key details in tabular formats, making complex information easier for users to grasp.

This user-centric approach proved effective, leading to significant ranking improvements and better visibility for high-intent keywords.

To conquer the front page, its important to know who is ruling the front page! The client had stiff competition from other asphalt companies who had been on the front page of most search engines for years. Hence, we had to do something different that would knock off competition. We researched to find some loopholes in the SEO of the existing competitors and take advantage of that.

For tangible SEO results, Technical SEO cannot be limited to a one time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.

Based on our findings and competitor analysis we chalked out a detailed and custom SEO plan for our client. This involved:

–       Creating additional/new landing pages/service pages per offering to align a particular set of keywords with a specific page

–       Writing high quality, non-keyword stuffed content

–       Adding proper CTAs to the pages

–       Adding FAQs and informative content to the page

–       On page optimisation as per best SEO practices

This was coupled with thorough Technical SEO of the existing website.

All the above contributed to better user experience and vola we see the rankings go up!

We then moved to analysing our competitors, their web pages and the kind of content they were posting

Since there was primarily one exam that our client focused on which is SHSAT, it was important for us to understand this exam in greater detail and its significance to the target audience.

We knew looking at our competition that just doing 1 webpage on SHSAT prep/tutoring won’t get results

Further, we also realised that we would have to generate a lot of informative content to create visibility amongst the target audience and win their trust as us being the subject matter expert in this field.

The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create keyword rich internal anchors. New web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.

AODA Customer service training and accessibility customer service training were the primary services of the client. These were not being targeted appropriately.

Conceptualization, content creation, designing and implementation of AODA page was done by us to target all AODA related keywords and rank the client on these search terms.

As some of the pages were thin on copy, we ensured that each page was enriched with sufficient content for Google to index and for us to create keyword-rich internal anchors.

For each of the existing pages, we allocated one primary keyphrase and two secondary keyphrases, which we used in the page titles and meta descriptions. We also made sure that each phrase appeared at least once in the body copy.

As per our business research and understanding of the industry, fashion jewelry witnesses peak during festival/events like Valentine day, Diwali, Rakshabandhan, Garba, Christmas, New Year etc. Hence, we suggested creation of specific event/festival based pages

Detailed keyword research was done, specific url suggestion and content suggestion was shared for creation of those pages. The key was to have those pages on the website atleast 2-3 months in advance

Creation of Metas, Technical SEO, On-page implementations were done for those newly created pages. Specific products suitable to the events were also suggested to be added there for higher transaction rates

What we achieved: Multiple event based keywords ranking on Google 1st page. As a result, we have seen high spike in organic traffic and transactions during these events/festivals season.