Based on our findings, we implemented a custom SEO strategy that focused on improving both discoverability and user experience. Key actions included:

• Creating and optimizing dedicated landing pages for top-performing product categories such as anniversary cakes, birthday cakes, and designer cakes
• Writing non-keyword-stuffed, engaging content that aligned with Crème Castle’s brand voice and connected with celebration-driven search intent
• Adding structured FAQs, detailed product descriptions, and rich snippets to increase visibility in featured snippets and improve time on page
• Performing on-page SEO including optimized titles, meta descriptions, alt text, and schema markup for product and category pages
• Resolving technical issues, improving site speed, and optimizing for mobile performance to reduce bounce rates and increase usability

We identified high-intent, underserved keywords around:

• “wheelchair for stairs”
• “stair climbing wheelchair India”
• “wheelchair for old age homes”
• “rental wheelchair for stairs”

The website underwent structural changes: new product pages, collection pages, and UX refinements to improve time-on-site and enquiry conversion rates.

To conquer the front page, its important to know who is ruling the front page and map out their SEO strategy, their possible keyword universe, understand their backlink profiling etc. The client had stiff competition from other high end landscape design companies who had been on the front page of most search engines for years.

Hence, we had to do more than what we saw the competitors do. We researched to find some loopholes in the SEO of the existing competitors and take advantage of that.

Technical SEO sets the foundation of a website. Moreover, for tangible SEO results, Technical SEO cannot be limited to a one-time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.

Given the intense competition in the market, a deep competitor analysis was crucial. Our client had already added a significant amount of content to the website, but it wasn’t yielding the desired results. Upon assessment, we found that while the content was of good quality, it lacked proper structure and organization.

To address this, we implemented structural changes to enhance readability and user experience. We also worked closely with the client to gather detailed procedure information and optimized the website by presenting key details in tabular formats, making complex information easier for users to grasp.

This user-centric approach proved effective, leading to significant ranking improvements and better visibility for high-intent keywords.

To conquer the front page, its important to know who is ruling the front page! The client had stiff competition from other asphalt companies who had been on the front page of most search engines for years. Hence, we had to do something different that would knock off competition. We researched to find some loopholes in the SEO of the existing competitors and take advantage of that.

For tangible SEO results, Technical SEO cannot be limited to a one time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.

Based on our findings and competitor analysis we chalked out a detailed and custom SEO plan for our client. This involved:

–       Creating additional/new landing pages/service pages per offering to align a particular set of keywords with a specific page

–       Writing high quality, non-keyword stuffed content

–       Adding proper CTAs to the pages

–       Adding FAQs and informative content to the page

–       On page optimisation as per best SEO practices

This was coupled with thorough Technical SEO of the existing website.

All the above contributed to better user experience and vola we see the rankings go up!

We then moved to analysing our competitors, their web pages and the kind of content they were posting

Since there was primarily one exam that our client focused on which is SHSAT, it was important for us to understand this exam in greater detail and its significance to the target audience.

We knew looking at our competition that just doing 1 webpage on SHSAT prep/tutoring won’t get results

Further, we also realised that we would have to generate a lot of informative content to create visibility amongst the target audience and win their trust as us being the subject matter expert in this field.

The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create keyword rich internal anchors. New web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.